BCR #34: an interview with Bill Sweetman

by Lee Hopkins on July 13, 2007 · 6 comments

in bcr pod/vidcast,interviews,podcasting

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WOW! What a day!

Not only do I finally get a vlog up and ‘live’, but I also get to interview online marketing legend and all-round good guy (aka ‘white hat’ not ‘black hat’) Bill Sweetman.

Based in Toronto, Canada, Bill is the power behind the ‘must-listen-to’ podcast ‘Marketing Martini’. Like Donna PepsiCola, Bill’s podcasts are short, sweet and very ‘to the point’, with no waffle or fluff. I cannot recommend them highly enough!

Bill graciously agreed to be interviewed by me and we discussed why blogs are so powerful and loved so much by search engines, why Social Media in general (including Facebook) is so powerful a business tool for ‘connection’, and Bill shared some fabulous tips for getting the most out of your search engine optimisation tactics.

All in all, 29 minutes and 37 seconds of insight, wisdom and ‘stuff’ you absolutely need to know. As he says on his Marketing Martini site, Bill is officially ‘on holiday’ at the moment so I am especially grateful that he took the time to answer my questions and give of his wisdom.

You can download this interview right now (14mb), or subscribe to my audio podcast feed and receive my audio podcast every time I publish one [hint: there's another great interview coming out next week!].

  • http://www.live365.com/stations/claren44 Clarence Jones

    Top drawer as always Lee. He just seems to know More than anyone else about marketing.
    Love & Peace, Clarence

  • http://www.live365.com/stations/claren44 Clarence Jones

    Top drawer as always Lee. He just seems to know More than anyone else about marketing.
    Love & Peace, Clarence

  • http://www.marketingmartini.com/ Bill Sweetman

    Lee, thank you so much for inviting me to be a guest on your podcast. I know it took a while for us to coordinate our schedules and the time zones, but it was well worth it. You had such great questions, and I had a blast talking to you. Thanks again.

  • http://www.marketingmartini.com Bill Sweetman

    Lee, thank you so much for inviting me to be a guest on your podcast. I know it took a while for us to coordinate our schedules and the time zones, but it was well worth it. You had such great questions, and I had a blast talking to you. Thanks again.

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