links for 2007-08-21

by Lee Hopkins on August 21, 2007

G'day! Thanks for returning!

Go ahead, post that dumb video online, you could get some work – CNN.com

“The guy who was buying his coffees with nickels and dimes in 2003 and having beans on toast for lunch is very thankful,” he says. “The Web is great. The single greatest distraction from employment is also the single greatest enabler of employment.”

(tags: youtube viral web2.0)
BBC – Online Services Guidelines – Interacting – Weblogs

Superb set of web2.0 guidelines that corporations can shape for their own use – hat tip to Neville Hobson

(tags: web2.0 nevillehobson bbc guidelines)
J&J bypass : Media Influencer

As Hugh MacLeod says, “About as good an example of why corps should blog as I’ve ever seen” Johnson & Johnson sues the American Red Cross and other parties over…. What?! … the use of the RED CROSS?!

(tags: corporate blogging web2.0)

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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

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Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.

In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.

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