Melbourne & Sydney – here I come!

by Lee Hopkins on August 27, 2007 · View Comments

in marketing,miscellaneous

G'day! Thanks for returning!

click here to download the pdf brochure

The incredibly lovely and incredibly wise Justine Atkinson from Melcrum has just finished putting the final flourishes to the two-day workshops I am presenting in the fair cities of Melbourne and Sydney later this year.

Entitled ‘Social Media Workshop for Communicators - Integrating social media into your communication strategy’ the workshop is jam-packed with goodness for business communicators. Such as:

What is social media?
- Understand the underlying concepts
- Explore latest applications from Facebook to Twitter

Defining the needs of communicators
- How and where can social media help communicators?

Case studies
- Work through examples of social media in action in business today
- Benefit from Melcrum’s latest global research into using social media to engage employees

Blogs
- Internal, external and CEO blogs
- Everything you need to know to get your organisation off to a good start with blogging

Podcasts
- Explore ways of creating more personalised communications with audio

Online video
- YouTube, vidcasts, intranet videos
- How to set up, record, edit and engage your audience with videos

Social networking
- Connect your employees on a global scale
- Implications and opportunities for intranets

Other social media tools and how to use them
- RSS, wikis, the 3-D web, instant messaging and more

Social media and your corporate strategy
- What could work for your organisation?
- Work through scenarios and examples to help assess your company’s cultural readiness for social media tools
- Work through a framework for creating a social media strategy to support your corporate communication strategy – take home a draft strategy for YOUR company

Blimey! Who WOULDN’T want to be a part of this!

And in case you think it might be a bit of a dull affair, here’s what just some of the attendees to my Melcrum half-day Social Media workshop in Sydney recently said:

“Lee was very entertaining and knowledgeable.  He demystified social media for me and he made me feel it IS possible.”
Kerry Sternbeck, Communications Manager, Australia Post

“His enthusiasm is infectious – exciting stuff!”
Marnie Pettifer, Strategy and Communications, AIG Life

“Excellent. A really fascinating insight from an engaging speaker.”
Michael Moore, Senior Manager Corporate Affairs, Bristol Myers Squibb

“A very difficult topic but it was explained in a fantastically simple way.”
Michael Cockburn, Senior Stakeholder & Communications Manager, VicRoads

There’s even a video of what we might be sharing about…

Melbourne folks: I’ll be there 16th & 17th October
Sydney folks: I’ll be there 23rd & 24th October

Book now to avoid the rush!

Trust me, you’ll be in for a flamin’ good time!

More details, a pdf and order form over on the Melcrum site.

Looking forward to seeing you there!

 

 

 

 

 

 

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