The incredibly lovely and incredibly wise Justine Atkinson from Melcrum has just finished putting the final flourishes to the two-day workshops I am presenting in the fair cities of Melbourne and Sydney later this year.
Entitled ‘Social Media Workshop for Communicators - Integrating social media into your communication strategy’ the workshop is jam-packed with goodness for business communicators. Such as:
What is social media?
- Understand the underlying concepts
- Explore latest applications from Facebook to Twitter
Defining the needs of communicators
- How and where can social media help communicators?
Case studies
- Work through examples of social media in action in business today
- Benefit from Melcrum’s latest global research into using social media to engage employees
Blogs
- Internal, external and CEO blogs
- Everything you need to know to get your organisation off to a good start with blogging
Podcasts
- Explore ways of creating more personalised communications with audio
Online video
- YouTube, vidcasts, intranet videos
- How to set up, record, edit and engage your audience with videos
Social networking
- Connect your employees on a global scale
- Implications and opportunities for intranets
Other social media tools and how to use them
- RSS, wikis, the 3-D web, instant messaging and more
Social media and your corporate strategy
- What could work for your organisation?
- Work through scenarios and examples to help assess your company’s cultural readiness for social media tools
- Work through a framework for creating a social media strategy to support your corporate communication strategy – take home a draft strategy for YOUR company
Blimey! Who WOULDN’T want to be a part of this!
And in case you think it might be a bit of a dull affair, here’s what just some of the attendees to my Melcrum half-day Social Media workshop in Sydney recently said:
“Lee was very entertaining and knowledgeable. He demystified social media for me and he made me feel it IS possible.”
Kerry Sternbeck, Communications Manager, Australia Post“His enthusiasm is infectious – exciting stuff!”
Marnie Pettifer, Strategy and Communications, AIG Life“Excellent. A really fascinating insight from an engaging speaker.”
Michael Moore, Senior Manager Corporate Affairs, Bristol Myers Squibb“A very difficult topic but it was explained in a fantastically simple way.”
Michael Cockburn, Senior Stakeholder & Communications Manager, VicRoads“
There’s even a video of what we might be sharing about…
Melbourne folks: I’ll be there 16th & 17th October
Sydney folks: I’ll be there 23rd & 24th October
Book now to avoid the rush!
Trust me, you’ll be in for a flamin’ good time!
More details, a pdf and order form over on the Melcrum site.
Looking forward to seeing you there!
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