Two of my favourite bloggers are Shai Coggins and Mitch Joel; Shai because she’s an Adelaide resident but has a European perspective, Mitch because he’s been around the scene a long time and brings with him a superb sense of what the ‘real’ issues are during times of hoopla.
So imagine my delight when I find one of Shai’s many blogs (for the b5 network) is about making money online (called, in a devilishly clever spot of nomenclature: Just Make Money Online) and at the same time my Particls reader pops up a post from the man in black about Google AdSense and pay-per-click campaigns.
Those who have been with me on this journey called ‘Web2.0’ will probably remember that I am a huge advocate of online marketing; not the ‘willy-nilly’, ‘namby-pamby’ marketing you see most Marcoms professionals engage in, but the real stuff that direct marketers engage in. For examples visit Joe Vitale, Marlon Sanders, Jason Potash, Warren Whitlock and Mike Litman, amongst many many others.
Core to the whole premise of DM online is the requirement to test, test, test, and the best way of testing (headlines, offers, copy, etc.,) is through pay-per-click Google AdWords.
I’ve just taken one of my clients through testing out their offering via AdWords; if you would like me to help you do the same, please email me.