Pay it forward. A simple enough statement and a well-meaning trite statement we can all roll out of our mouths when the mood hits. But when you are giving away a course in copywriting that has the approval of Ted Nicholas–yes, THE Ted Nicholas–then you are doing something more than just talking out of your [...]
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Cross posted from my Second Life blog According to the stats recently released, Australia ranks in the Top 5 of SL users compared to their nation’s actual population, higher than the US. – The Netherlands 0.10% – Denmark 0.08% – Portugal 0.07% – Australia 0.07% – United Kingdom 0.06% Hat tip to Wagner James Au [...]
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Cross posted from my Second Life blog According to the stats recently released, Australia ranks in the Top 5 of SL users compared to their nation’s actual population, higher than the US. – The Netherlands 0.10% – Denmark 0.08% – Portugal 0.07% – Australia 0.07% – United Kingdom 0.06% Hat tip to Wagner James Au [...]
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From my colleagues at the Royal Adelaide Hospital Emergency Department comes news of some crackingly good Facebook groups. I’ve joined the “Be kind to nurses. We keep doctors from accidentally killing you” group. But the one that cracks me up the most is the “Ten reasons why you should date a nurse” group. Lifted straight [...]
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Knowing that many of my clients also love taking photos in their spare time (and at office parties) I was rather pleased to have bumped into the digital photography school site. I have a film slr and a digital point-and-shoot — one day I’ll upgrade to a digital slr, but there are greater demands on [...]
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Today is a day of international protest against abuse, organised by blogcatalog.com Today, September 27th, I encourage you to post about any abuse topic you care about — child abuse, domestic abuse, animal abuse, drug abuse, emotional abuse, verbal abuse, political abuse — and let the world know you stand united with thousands of bloggers [...]
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Word Wise is a fabulous blog run by Dan Santow, a senior vice president at Edelman. Word Wise recently got a gong from Karen Russell, a professor of mass communications at the University of Georgia, as “one of the 5 best blogs for PR students“. Also on the list of ‘best 5′ are Common Sense [...]
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Like many of my clients, I used to think ‘Marketing’ and ‘PR’ were one and the same thing. I’ve grown up a lot since then {smile}. Dilbert explains the difference much better than I can: [click on the image to see the full-size version - opens in new browser window] Currently listening to: Michael Nyman [...]
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Exploit Gmail’s powerful ability to use the “+” sign in email addresses to create a file of great documentation for periodic evaluations
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
