G'day! Thanks for returning!
That ‘big bad bald man in black’ Mitch Joel has been pondering the value or otherwise of Facebook ‘groups’.
As always from Mitch, a great ‘thought-piece’, and the comment from Phil Barrett nails for me what irks about FB’s groups:
The #1 problem with facebook groups is that updates are not part of your newsfeed – there is no call to action to send or remind people to go back to the group for new content.
I’m subscribed to 30 groups – only about 4 have recent content.
Solution? We need RSS feeds so that people know when to re-engage a group.
It’s ironic that the platform is so robust in driving you back to your own profile through email and SMS alerts – yet there is so much untapped potential in groups
Yet to me ‘groups’ are where the networking opportunities (aka ‘gold’) lies. If FB can organise to have groups appear in your events list then they will add phenomenal power to your marketing efforts within the FB community.
I’m sure that someone, somewhere is asking Facebook to sort this; let’s hope they do so soon.
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