I recently came across an interesting viewpoint on the testing of online copy: instead of spending money on AdWords, why not try banner ads on your own site?
Now, that of course depends on if you have good solid traffic to your site, but if you do then rotating different banners with variants of headline and calls-to-actions can be an interesting thing to do, especially as the banner doesn’t have to be the industry standard sizes if you don’t want, but can instead be sizes that more appropriately fit your site’s layout.
But, if you want to drive traffic to your site in the first place, than AdWords (and a compelling offer!) are the way to go.
Related post: Serendipity and online revenue generation
Technorati tags: adwords, online revenue, make money online
