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What a barkingly brilliant idea

What a barkingly brilliant idea

by Lee Hopkins on September 5, 2007

in marketing

Click on this image of Aspen to see a much larger version - opens in new window

Word reaches me from secret sources that a brilliant new way of raising revenue for dog shelters and animal welfare groups is taking off like a storm in America.

Animal shelters, therapy, service and rescue organizations around the USA are taking part in a new program to bring in much needed revenue. 

Launched only last month, the “Bark Partners” program through Dog Lovers Wine Club, provides ongoing support to eligible organizations.

A unique way to ‘toast’ life with dogs, Dog Lovers Wine Club (based in Buellton, CA) provides premium wine on a monthly, bi-monthly or quarterly basis to its members.  The wine shipments feature a chosen dog on an illustrated wine label.  It also includes the dog?s personal story.  Dogs are chosen from people across the country who submit their stories at www.dogloverswineclub.com.

The wine shipments also include tips about dogs, tasting notes about the wine, the source of the grapes and recommended food pairings.  The wine label illustration for September?s dog, named Aspen, is the featured image on this post.  Aspen is a deaf and visually impaired Great Dane, who was abandoned in a Washington, D.C. park at the age of 5 months.  He now has a loving home in Maryland.

Now, seeing as how Australia is the home of great wine (although I’ve heard that some of those crafty French are a bit of a dab hand at reds), I reckon this is an idea that could REALLY take off here.

That is, of course, until some boring pedant complains about linking alcohol with animals.

Until then, let’s raise our glasses and drink a toast to man’s best friend — I know my life would be considerably poorer in quality if I didn’t have my own two Hounds of the Baskervilles, Sophie and Boof.


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