Hurry! There’s only 3 weeks until the first Social Media Workshop for Communicators and there are limited places available on each course.
Social Media Workshop for Communicators
With me, Lee Hopkins, online & social media communication strategist.
- 16th & 17th October 2007,
Melbourne Marriott Hotel
(with the AFL Grand Final being a foregone conclusion, I look forward to showing the Melbourne attendees how to play footy)
or
- 23rd & 24th October 2007,
Sydney Harbour Marriott Hotel
1 attendee: AU$1,995
2 attendees or more: AU$1,795 each
Download the brochure (pdf)
Why should you attend?
Are you still not sure exactly what social media is and how it can engage employees?
Or are you having trouble working out how to fit social media into your communication strategy?
Help is finally here!
I’m Australia’s leading online and social media communication strategist and trainer and I will help you write a social media strategy for YOUR company.
In two hands-on days in a class of only 25 participants you’ll learn:
- How to set-up and maintain a blog
- How to create podcasts and online videos
- How RSS, wikis, instant messaging and social networks can be used to engage employees
- What social media tools have and have not worked for other companies
- How to write a social media strategy that will work as part of YOUR existing communication strategy
With places limited to 25 on each course you’re sure to get the one-on-one help you need to make social media work for your organisation.
Course outline:
DAY 1
What is social media?
- Understand the underlying concepts
- Explore latest applications such as Facebook and Twitter
Defining the needs of communicators:
- How and where can social media help communicators?
Case studies:
- Work through examples of social media in action in business today
- Benefit from Melcrum’s latest global research into using social media to engage employees
Blogs:
- Internal, external and CEO blogs
- Everything you need to know to get your organisation off to a good start with blogging
Podcasts:
- Explore ways of creating more personalised communications with audio
DAY 2
Online video:
- YouTube, vodcasts, intranet video
- How to set up, record, edit and engage your audience with videos
Social networking:
- Connect your employees on a global scale
- Implications and opportunities for intranets
Other social media tools and how to use them:
- RSS, wikis, the 3D-web, instant messaging and more
Social media and your corporate strategy:
- What could work for your organisation?
- Work through scenarios and examples to help asses your company’s cultural readiness for social media tools
- Work through a framework for creating a social media strategy to support your corporate communication strategy and take home a draft strategy for YOUR company
For more information or to register please call +61 2 8249 8352.
I look forward to meeting you in October.
REGISTER NOW:
Phone: +61 2 8249 8352
Fax: +61 2 8249 8101
Email: socialmediaworkshop@melcrum.com
Mail: Level 4, 95 Pitt Street, Sydney, NSW, 2000
Online: http://www.melcrum.com/smwaustralia.html
Currently listening to: Michael Nyman – The World of Michael Nyman – MGV (Musique a Grande Vitesse): 5th Region
