Word Wise is a fabulous blog run by Dan Santow, a senior vice president at Edelman.
Word Wise recently got a gong from Karen Russell, a professor of mass communications at the University of Georgia, as “one of the 5 best blogs for PR students“.
Dan had this to say recently, a view with which I am totally in agreement:
Every once in a while I think I’m a huge fraud – sure I can write, but what’s the big deal? I have friends who are doctors who remove spleens and lawyers who sue Fortune 500 companies and Shakespeare scholars who use words like “interiority” and museum curators who can talk with brio about Titian, Tintoretto, and Tiepolo, and all I can do is string together a couple of words without tripping.
But then I read something like this from last Sunday’s New York Times and I feel better – in a survey of human resources executives conducted by Challenger, Gray & Christmas, a big out-placement firm, it’s not high-tech talent that’s wanting, but low-tech skills like writing.
According to the Times, “Nearly half said entry-level workers lacked writing skills. It seems that some young employees are now guilty of the technological equivalent of wearing flip-flops: they are writing company e-mail as if they were texting cellphone messages with their thumbs….
In response, employers are sending a message of their own: When you’re in the office, put on those dress shoes and start spelling your words correctly, and in full.”
Currently listening to: Erik Satie – Caresse – Piano Pieces – Reverie Du Pauvre (1900)