Omar Ha-Redeye gave me a ‘heads up’ on this amazing video about Naomi Klein’s new book, “The Shock Doctrine: The Rise of Disaster Capitalism.” You can also see this video on YouTube’s site Directed by Jonas Cuaron. Alfonso Cuaron, director of “Children of Men”, and Naomi Klein, author of “No Logo”, present a short film [...]
{ 2 comments }
Digital wizard Steven Noble at Hill & Knowlton in Sydney has just unleashed a cool digital app for Facebook, allowing you to predict the result of the forthcoming but yet to be announced Federal Election. I actually caught Steven’s use of it and added the plug-in myself several hours before Steven’s note announcing it was, [...]
{ 1 comment }
Hurry! There’s only 3 weeks until the first Social Media Workshop for Communicators and there are limited places available on each course. Social Media Workshop for Communicators With me, Lee Hopkins, online & social media communication strategist. 16th & 17th October 2007, Melbourne Marriott Hotel (with the AFL Grand Final being a foregone conclusion, I [...]
{ 0 comments }
Facebook, the amazing platform that is just sweeping across the world at the moment, is leaving the ranks of the procrastinators and social media evangelists; it’s now going into the classroom as a psychology experiment. The Stanford Daily reports on how a course — ‘Create Engaging Web Applications Using Metrics and Learning on Facebook’ [...]
{ 2 comments }
The very kind Ben Hamilton has informed me that his company that hosts* this very blog, my Second Life research blog and the Comms Cafe have had a change in business arrangements. To wit: Dynamic Web Hosting recently became part of the Dolphin Technology Group and henceforth will be known as Dolphin Web Hosting [...]
{ 2 comments }
Sheryle Moon has commented on the Aussie trend for early adoption (although not usually by corporates) of new technology, including communication technology. In her post she points to the intriguing fact that “Second Life is a global micro-economy – and that there has never been one before. It may take time, but this is going [...]
{ 3 comments }
Courtesy of the wise and very clever Facebooker Laurel Papworth comes news of a fabulous writ just launched against Google. After all, they have a few billion to spare, why not try it on? Says RezaDotCom: The winner of the weirdest and funniest Google lawsuit goes to Dylan Stephen Jayne, who is suing Google because ? wait [...]
{ 2 comments }
Courtesy of the eagle-eyed David “he’s a fine” Boloker comes some TechCrunch news from a couple of days ago that I’d missed, silly me. Says TechCrunch: “In Australia at least, the cost of internet access is significantly higher that in the United States. Google?s move to provide a competitive Pacific Cable service could slash data [...]
{ 2 comments }
Phew! that’s one heck of a title! What it boils down to is this: I am very aware that there is a requirement to make money from most of one’s activities, unless one is the fortunate recipient of an endowment or something. So it comes as no surprise to watch the wonderful Joel Comm give [...]
{ 6 comments }
From the ‘You are NOT going to believe this’ Department: Italian consumers have been asked to boycott pasta for the day as part of a protest over price rises. Says the ABC, “It is difficult to know how many people actually refused to buy or eat pasta, with a protest group of only a few [...]
{ 0 comments }
Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
Business Proposal Software - Accurately quote your business proposals, multiply your profitability, brand yourself as a top professional and close the sale. Proposal Kit helps you demonstrate that you are the right professional for your customers. Proposal Kit has been proven for over a decade as the mission-critical, easy, customizable and accurate solution for how to write a proposal.
Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
These links open in new browser window
Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
