Courtesy of my mate Trevor Cook comes word that Uniting Care Ageing (NSW/ACT) yesterday became one of the first major Australian NGOs to start using blogs, podcasts, even YouTube, to raise awareness about a critical community issue.
As they say,
The new website serves as a forum for people interested in aged care to voice their opinions, register their concerns, find information and generally discuss one of Australia’s most critical issues – our ageing population and the future of aged care.
There’s a media release you can download (Word). If the link to the site doesn’t work yet, it could well be because the address hasn’t yet propagated around the main net servers – give it a few hours and the link should work.
Uniting Care Ageing (NSW/ACT) is a client of JWM, the agency Trevor is leaving shortly (reported by me earlier).
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Currently listening to: Lou Reed – Transformer – ‘Goodnight Ladies’
