An Australian NGO uses new media to engage

by Lee Hopkins on November 2, 2007 · 2 comments

in marketing

Courtesy of my mate Trevor Cook comes word that Uniting Care Ageing (NSW/ACT) yesterday became one of the first major Australian NGOs to start using blogs, podcasts, even YouTube, to raise awareness about a critical community issue.

As they say,

The new website serves as a forum for people interested in aged care to voice their opinions, register their concerns, find information and generally discuss one of Australia’s most critical issues – our ageing population and the future of aged care.

There’s a media release you can download (Word). If the link to the site doesn’t work yet, it could well be because the address hasn’t yet propagated around the main net servers – give it a few hours and the link should work.

Uniting Care Ageing (NSW/ACT) is a client of JWM, the agency Trevor is leaving shortly (reported by me earlier).

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Currently listening to: Lou Reed – Transformer – ‘Goodnight Ladies’

  • http://www.scopical.com.au/ Elgar Welch

    Hey Lee,
    Apologies for delay in responding RE: Laurel Papworth’s blog. We take all content, whether its directly original or from your blog/muse etc. Obviously it has to be your own, no secrets there. We’ll be overhauling the platform completely for the new year, and this is when we will very much ramp up our own services, including all-paid content. Part of scopical.com.au is offering competitive choice, and we believe that Australian media needs a new more independent, interactive and transparent addition. Hope to see you there – all ideas/feedback appreciated, drop me a line. Cheers, Elgar (scopical.com.au)

  • http://www.scopical.com.au Elgar Welch

    Hey Lee,
    Apologies for delay in responding RE: Laurel Papworth’s blog. We take all content, whether its directly original or from your blog/muse etc. Obviously it has to be your own, no secrets there. We’ll be overhauling the platform completely for the new year, and this is when we will very much ramp up our own services, including all-paid content. Part of scopical.com.au is offering competitive choice, and we believe that Australian media needs a new more independent, interactive and transparent addition. Hope to see you there – all ideas/feedback appreciated, drop me a line. Cheers, Elgar (scopical.com.au)

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