Courtesy of my good friend Gerry “Show me the money” McCusker comes Mark Borkowski’s superb analysis of Heather Mills McCartney’s recent meltdown on British television and what importance it has for both students of PR and those who would wish to be media-darlings and celebrities.
“Forensically picking through the PR damage that is left after Heather Mills McCartney’s Halloween PR onslaught, I can only conclude that it was an emotionally crude crusade of her own design. The harm inflicted on her tattered brand after sweeping across media Ville was nothing short of catastrophic. The screaming banshee is now a textbook example for any wannabe celebrity wrangler who can learn so much from the beleaguered star’s mistakes.
“A good publicist knows that in times of crisis it’s suicide to be at the heart of the debate. Rule one, when the going gets tough go deep, pop up for highly crafted moments and never allow your charge to become the centre of attention or even a figure of controversy. Instead, Heather Mill’s McCartney, the peace activist and model who survived a horrific accident and captured the heart of a Beatle, has become the new textbook example for students of publicity.”
Many more words of wisdom — definitely worth reading.
Gerry’s site is the aptly named PR Disasters — also a wonderful read.
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Currently listening to: Radiators – - Give Me Head
