My first cup of coffee in a fortnight and already my brain is whizzing.
There’s something happening in the corporate scene in Australia around ‘Social Media’, but I can’t put my finger on it.
I have been giving loads of “Introduction to Social Media” presentations around major corporations in Australia, across all sorts of industries; I have no doubt that some of my colleagues have too.
I don’t think there’s anyone else but me doing this sort of consultancy full-time, but I could be wrong. I have no doubt that my colleagues-in-arms Steven Noble at Hill & Knowlton and Jon Hoel, inter alia, have been giving ‘Social Media’ a damn good push via their agencies. I know that academic Laurel Papworth (the silkworm herself) has been spreading the word vociferously at conferences and client presentations.
The recent Facebook stats from Canada are instructive, but I’d love to know what the Australian experience is. From personal evidence I would say ‘extremely similar’; I am befriending lots of people for whom Facebook is their first foray into the online social world.
The clients that I speak with are all really keen to know about Social Media, and want to start considering how they are going to fit it within their communications matrix. But we all know how slowly the wheels can move in large corporations, don’t we.
Yet it is precisely the large corporates that have the resources to splash a few dollars at this and see ‘what sticks’. As my colleague Mrs Jones says, “I wonder if the public would see blogs as more credible if they knew that media were scouring them for story ideas and sources?”
Something tells me that somewhere someone ‘big’ is about to launch an initiative… I have no evidence to back me up other than just my intuition.
There’s been a number of us making presentations behind the scenes — very shortly one of those presentations will ‘take root’ and give flower.
Currently listening to: Rafa Gas & F3R Delgado feat. Raúl Mendoza – Café Del Mar – Vol 12 – Quiéreme Otra Vez