Comments on: Is Corporate Australia on the cusp? http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/ innovative communication for innovative communicators Tue, 07 Feb 2012 15:39:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Fairenza Cheng http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-2319 Fairenza Cheng Mon, 25 Feb 2008 15:44:54 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-2319 Hi Lee I agree that the Australian coporate giants should move more towards social media. However, being as big as they are... their movement arn't exactly easy to track. Do you have any examples of companies in Australia that have move their attention to social media and perhaps are even success in their transition?? I live in Singapore so I don't really have direct access... but i would love to know more about it anyway! Thanks so much! Hi Lee

I agree that the Australian coporate giants should move more towards social media. However, being as big as they are… their movement arn’t exactly easy to track. Do you have any examples of companies in Australia that have move their attention to social media and perhaps are even success in their transition??

I live in Singapore so I don’t really have direct access… but i would love to know more about it anyway!

Thanks so much!

]]> By: Fairenza Cheng http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-6246 Fairenza Cheng Mon, 25 Feb 2008 15:44:00 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-6246 Hi Lee I agree that the Australian coporate giants should move more towards social media. However, being as big as they are... their movement arn't exactly easy to track. Do you have any examples of companies in Australia that have move their attention to social media and perhaps are even success in their transition?? I live in Singapore so I don't really have direct access... but i would love to know more about it anyway! Thanks so much! Hi Lee

I agree that the Australian coporate giants should move more towards social media. However, being as big as they are… their movement arn’t exactly easy to track. Do you have any examples of companies in Australia that have move their attention to social media and perhaps are even success in their transition??

I live in Singapore so I don’t really have direct access… but i would love to know more about it anyway!

Thanks so much!

]]> By: Cell Phones Tracer http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-2318 Cell Phones Tracer Thu, 06 Dec 2007 21:33:00 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-2318 <strong>Cell Phones Tracer</strong> I couldn't understand some parts of this article, but it sounds interesting Cell Phones Tracer

I couldn’t understand some parts of this article, but it sounds interesting

]]> By: Better Communication Results http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-2312 Better Communication Results Wed, 21 Nov 2007 00:04:49 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-2312 [...] Hopkins rises from his deathbed to encourage Australian corporations to follow in the footsteps of ABC (that’s the Australian Broadcast Corporation, to you Yanks) and [...] [...] Hopkins rises from his deathbed to encourage Australian corporations to follow in the footsteps of ABC (that’s the Australian Broadcast Corporation, to you Yanks) and [...]

]]> By: Reports from the Asylum » Lee Hopkins’ Report 11-19-07 http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-2311 Reports from the Asylum » Lee Hopkins’ Report 11-19-07 Tue, 20 Nov 2007 18:07:45 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-2311 [...] Hopkins rises from his deathbed to encourage Australian corporations to follow in the footsteps of ABC (that’s the Australian Broadcast Corporation, to you Yanks) [...] [...] Hopkins rises from his deathbed to encourage Australian corporations to follow in the footsteps of ABC (that’s the Australian Broadcast Corporation, to you Yanks) [...]

]]> By: Now Is Gone » Corporate Australia Hungry for Social Media Info http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-2317 Now Is Gone » Corporate Australia Hungry for Social Media Info Thu, 15 Nov 2007 14:25:38 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-2317 [...] noted in an earlier post today that he is getting inundated with requests for knowledge on social media.  In the comments section, fellow Australian social media expert Mark Bradley concurs. [...] [...] noted in an earlier post today that he is getting inundated with requests for knowledge on social media.  In the comments section, fellow Australian social media expert Mark Bradley concurs. [...]

]]> By: jj http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-2310 jj Thu, 15 Nov 2007 03:22:45 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-2310 It probably shouldn't go without mention that Telstra's locations in Second Life are some of the most visited in SL. I just had a brief exchange about this on Twitter (hat tip to @CameronReilly) It probably shouldn’t go without mention that Telstra’s locations in Second Life are some of the most visited in SL. I just had a brief exchange about this on Twitter (hat tip to @CameronReilly)

]]> By: Gavin Heaton http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-2309 Gavin Heaton Thu, 15 Nov 2007 03:22:07 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-2309 While corporations are interested, I daresay they are being held back by a lack of reliable metrics. And while the agencies can sense the potential, the real value will be unleashed when consultants are able to provide some business modelling around Web 2.0. Having said that, many organisations are trialling wikis and the like internally, but they would not necessarily classify these as social media. And many of the large tech companies already have active Australian virtual teams using social media (eg IBM, Mirosoft, Accenture etc). So far this is being used as a source of competitive advantage -- and kept behind the firewall or VPN. I am sure this will change when we can measure the value. While corporations are interested, I daresay they are being held back by a lack of reliable metrics. And while the agencies can sense the potential, the real value will be unleashed when consultants are able to provide some business modelling around Web 2.0.

Having said that, many organisations are trialling wikis and the like internally, but they would not necessarily classify these as social media. And many of the large tech companies already have active Australian virtual teams using social media (eg IBM, Mirosoft, Accenture etc). So far this is being used as a source of competitive advantage — and kept behind the firewall or VPN. I am sure this will change when we can measure the value.

]]> By: Gavin Heaton http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-6240 Gavin Heaton Thu, 15 Nov 2007 03:22:00 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-6240 While corporations are interested, I daresay they are being held back by a lack of reliable metrics. And while the agencies can sense the potential, the real value will be unleashed when consultants are able to provide some business modelling around Web 2.0. Having said that, many organisations are trialling wikis and the like internally, but they would not necessarily classify these as social media. And many of the large tech companies already have active Australian virtual teams using social media (eg IBM, Mirosoft, Accenture etc). So far this is being used as a source of competitive advantage -- and kept behind the firewall or VPN. I am sure this will change when we can measure the value. While corporations are interested, I daresay they are being held back by a lack of reliable metrics. And while the agencies can sense the potential, the real value will be unleashed when consultants are able to provide some business modelling around Web 2.0.

Having said that, many organisations are trialling wikis and the like internally, but they would not necessarily classify these as social media. And many of the large tech companies already have active Australian virtual teams using social media (eg IBM, Mirosoft, Accenture etc). So far this is being used as a source of competitive advantage — and kept behind the firewall or VPN. I am sure this will change when we can measure the value.

]]> By: jjprojects http://www.leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/comment-page-1/#comment-6241 jjprojects Thu, 15 Nov 2007 03:22:00 +0000 http://leehopkins.net/2007/11/15/is-corporate-australia-on-the-cusp/#comment-6241 It probably shouldn't go without mention that Telstra's locations in Second Life are some of the most visited in SL. I just had a brief exchange about this on Twitter (hat tip to @CameronReilly) It probably shouldn’t go without mention that Telstra’s locations in Second Life are some of the most visited in SL. I just had a brief exchange about this on Twitter (hat tip to @CameronReilly)

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