Virtual worlds are 2008’s ‘breakthrough technology’

by Lee Hopkins on December 29, 2007 · 3 comments

in second life

So said Computer Weekly’s John Riley ages ago, but I’ve only just caught up with it.

BP, ABN Amro Bank and Diageo PLC have revealed details of the ways they are working in virtual worlds.

Joe Little, who works in BP’s chief technology office, said the company has identified 30 interactive web and virtual worlds as the breakthrough technology for 2008.

By mid-2008 BP executives hope to increase the use of virtual worlds, especially for collaboration, marketing public education, mentoring, learning and development and refining business processes.

Dutch bank ABN Amro is using the virtual world Second Life for recruitment and for one-to-one meetings with prospective employees.

Key points:

  • BP, ABN Amro and Diageo are using Second Life to increase productivity
  • BP is using virtual worlds for strategy planning and global collaboration
  • ABN Amro says virtual consulting and financial planning are the way forward
  • Diageo is using Second Life to boost productivity among global R&D teams


Related CW article: How to do business in Second Life

Other related SL articles:

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