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2007 December — Page 2

December 2007

Melcrum Aussie Christmas Specials

by Lee Hopkins on December 18, 2007

in marketing

Melcrum are offering three of their most successful publications to you at a bargain rate for this Christmas. Yes, it makes you think ‘Why?’ Why, if they are so successful, would they drop the large cash cow and give these reports to you for a heck of a lot less than normal? Come on… have […]

A ‘Social Media’ rulebook: yes or no?

by Lee Hopkins on December 14, 2007 · 5 comments

in Uncategorized

The wise Chip Griffin has started a fabulous meme over on his Media Bullseye site. Chip argues persuasively for the ‘throwing out’ of the ‘rules’ we leading-edge social mediarists have sometimes insisted be followed. As Chip says, I’m here to tell you that most of the rules are bunk, and we as an industry to […]

I’m worth $1,000, apparently

by Lee Hopkins on December 14, 2007

in miscellaneous

So says a curious spam email I just received (twice): Hi,We are looking to potentially immediately buy your website. It must meet the following criteria: * Minimum Google PR: 3 * Be in one of the following categories:   – Canadian focus   – finance   – cars   – telecommunications   – travel * Provable earnings history of some […]

links for 2007-12-13

by Lee Hopkins on December 13, 2007

in clippings

What to consider when considering a workplace hook-up Very amusing post (with great links) that addresses the perennial question: should one date a co-worker? “Don’t shit on your own doorstep” is the adage I always went by. Hat-tip 2 Bryper (tags: dating sex humor humour penelope marriage coworker romance love affair fling affairs)

What does your soundtrack say about you?

by Lee Hopkins on December 13, 2007 · 2 comments

in marketing

Wandering through the sun-drenched streets of Adelaide today, as one does in the lead up to Christmas, I was taken into another realm — one that I had visited many times before. Listening to Sting‘s Desert Rose on my iPod, I found myself re-living those exciting days and nights when I got my first Walkman […]

A little while back I mentioned that I’m trying out the browser Flock on the recommendations of some of the Twitterati I know and respect. Evan Hamilton, the Community Ambassador at Flock, left a comment asking me to keep using it despite my reservations, because having to jump through a couple of hoops to re-install […]

links for 2007-12-12

by Lee Hopkins on December 12, 2007

in clippings

Good: Amazon Sends “Best Customer Service E-mail I’ve Ever Received” Sometimes a sense of humour gets rewarded with humour in return. Wonderful story and with precisely the right ending (tags: email humor marketing amazon humour) Booze, Brits and Binge Drinking Swap ‘Australia’ for ‘Brits’and you have the same sad story. But how do we change […]

My mate Gerry McCusker has been nominated for the blogger’s choice awards — good on yer, Gerry! Technorati tags: gerry mccusker, best business blog, blogger choice awards, lee hopkins

ACDSee Pro 2: yes and no

by Lee Hopkins on December 11, 2007 · 2 comments

in Uncategorized

I’m trying out the new ‘Pro’ version of my beloved ACDSee. Long-time readers will remember that I moved away from ACDSee Photo Manager (8.0) to Adobe’s Bridge, because it came bundled with my CS3 tools. However, at the insistence of Connie Benson, ACDSee’s Community Manager, I’m trialling the ‘Pro 2’ version. Here’s the (very rough) […]

Research from Melcrum and The Company Agency has revealed that CEOs see communicating business strategy to employees as the central role of good internal communication. However, the report also warns that internal communicators may be focusing on the wrong areas and activities. “21st Century Leadership Communication” is a new report which explores the attitudes and […]