Seesmic Transcends Comparisons With Twitter – ReadWriteWeb great article about why seesmic might just one day be the twitter killer, *IF* they get their scalability right. (tags: seesmic web2.0 twitter socialmedia community flash) Tweet
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As part of the preparation work around the ‘Digital PR’ session at the ad:tech conflab in Sydney in March, Trevor Cook, Marnie Macdonald (and on Facebook), Steven Noble and my humble self teleconf’d with Beth from the organisers. Much of what we spoke about we agreed upon, but Marnie and Steve also shed interesting light [...]
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Okay, so I’m fresh back from the final Police concert in Adelaide and WOW! “I am stoked” as we ‘once were surfer dudes’ would say; meaning that I am more than quite content with what I have experienced. I took Boy Genius along — it was his first live concert. For homework before the [...]
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And in this week’s report: On a new portable digital recorder for podcasters, Dave Fleet’s Social Media Training wiki and the REAL meaning of ‘Twitter’ (and a tip of the fez to Luke Armour for uncovering a cracker of a Twitter profile) All in all, five minutes and 16 seconds of audio enlightenment [4.3mb]. Download [...]
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The motley crew over at GearPlus (the site for aussie recording studio/live PA gear heads) have pointed me to the new offering from Olympus. Says the sales blurb: Straight out of the box, the intuitive and easy-to-use LS-10 delivers the high fidelity of a portable professional recording studio in an extremely light, go-anywhere body. No [...]
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I’m fresh back from my jolly vacance en famille, and what comes bouncing delightfully into my inbox but a request from that doyenne of Canadian communication, the exquisite Donna PepsiCola. The Divine Ms D has asked me to make mention of a new game that’s been started by Brian Shaler — Acronyms. There’s various good [...]
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How do you reflect a maturing focus? Change your blog’s name! Stewart Mader with excellent advice on how to reposition your blog when your initial interests have matured, grown, deepened and become wiser (tags: wiki stewartmader blogging web2.0 name socialmedia technology) Tweet
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Rules Kids Won’t Learn in School I think this was something attributed to Bill Gates, but now that ‘Friends’ is on re-run again in Australia (WHY????) Rule #9 is culturally relevant again. Every teacher should print off, frame and hang in classroom (tags: kids rules lifehacks school billgates) Young PR » Blog Archive » Examples [...]
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Another of our brethren in the PR/Marcomms/Advertising corner of the blogosphere has hit a milestone. Mr Jaffe hit 100 episodes a few days ago. As Joe says, Ta-da. It’s here. The 100th episode. It’s a special one (you’ll have to listen for more). Much thanks to the brilliant people at USPS and Deliver Magazine [...]
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“Mommy, why are her legs spread like that? “Good Morning Amy, Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest. Once again thank you [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
