Target doesn’t think bloggers are a core market

by Lee Hopkins on January 18, 2008 · 0 comments

in marketing

Target don't like bloggers, it seems

Mommy, why are her legs spread like that?

“Good Morning Amy,

Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day.

So says the Target corporation in the US about its relations with its publics. Particularly those that blog and are concerned about sexist and lurid advertising.

All this over a new advertisement that shows a woman in Winter clothing, spread-eagled atop the Target logo, the center of which appears right between the model’s spread legs.

Warner Todd Hudson says this:

So, I’ve got a little advice for you Target. Why don’t you set your aim on the FUTURE! Stop imagining the Internet is just a few nuts that no one cares about. Your unconcern with “non-traditional media outlets” may come back to bite you.

Read the whole lurid story here.

Hat tip to CC for the heads-up.

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