From Digg: startribune.com — Mark Backlund was driving to the airport to pick up his parents when he got in an accident. State troopers stopped and said he became “uncooperative” and tasered him. He was later pronounced dead. Authorities have not described the uncooperative behavior. The Star Tribune link is down as I write this [...]
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My mate Gerry McCusker has announced the 2007 winners of the worst PR disasters award. There’s some classic moments of PR misery, as well as reminders of some fabulous “I’m bored; let’s shoot myself in the foot” moments when emotion and boredom got the better of common sense. I won’t spoil the winners list for [...]
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The Story Behind These Company Names » BlogIsEverything.com How some famous companies got their names. I knew the Apache one, but the Adobe one was new to me. I knew the Google/Googol link, but but not how they settled on the Google name – cool! (tags: branding history trivia tech) Tweet
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I knew a little about wikis before being sent a review copy of Stewart’s new book, but nothing prepared me for what lay between the sheets of paper when I received it. WOW! WOW! and WOW! again. This book is an absolute gem! Normally I have a real fear of reading books by North American [...]
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Twitter / Roo Reynolds: Hearing about ‘silent disco… 500 sets of cordless headphones listening to a live DJ – gets around the noise regulations. Cool idea shared by Mr Metaverse Evangelist for the business marcomms community (tags: roo dj cordless technology trends earbuds headphones) Twitter / Wonderwebby : is Twitter a passport to id… JazzyDee [...]
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Anyone who’s spent any time in my presence knows that I bang on and on and on about the 3D collaborative virtual environment, known more helpfully as the ‘Metaverse’. Roo Reynolds, IBM Metaverse Evangelist (I would love to have a job like his! …maybe once I get my doctorate…) gives a 43 minute presentation (slides [...]
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Cross-posted from my Second Life blog Last year I was very kindly shown behind the scenes of the Australian Open in Second Life. This year the whole kit and kaboodle is open to the public and, naturally, there is a contest for the best looking avatar. Courtesy of eightbar.co.uk: This year, in conjunction with its [...]
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A recent private discussion amongst some members of our illustrious community focused on how to cope with the potential damage to one’s reputation if idjuts start posting negative and inflammatory comments on your blog. There are historically two things you can do if you start receiving the attention of the ill-informed and barking mad: Ignore [...]
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My colleague-in-arms Laurel Papworth points to a fabulous article from the stables of the ABC about the whole Labor net censorship laughable debacle bill. Says the ABC’s Mark Pesce on ‘Unleashed’ (where my mate Trevor Cook also writes): No child pornographer has been detected or caught through filtered network traffic. These rings are cracked because [...]
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41 top social media tips and tools Courtesy of Dave Fleet. Hat tip to Connie Benson’s tweet (tags: socialmedia tools tips web2.0) Tweet
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
