My colleague in arms Leesa Barnes has been at the end of some good ol’ sledging*, it would seem. As she points out on her latest post, there are those who are calling her Telesummit a ‘get rich quick scheme’ and some bizarre attempt to snag some Google keyword love. Even one of the sledgers, [...]
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Shel Israel is ruining my reputation. « Kara Soluri A funny video from Kara Soluri about why she keeps Shel Israel’s book in a brown paper wrapper (tags: karasoluri shelisrael nakedconversations video book) Mum’s the word on Rudd talkfest | The Australian Rudd shoots himself in the foot again. Good to see that pollies still [...]
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There’s an update on the Twitter stats; it turns out that Australia is 6th in the world for SMS usage. Considering that most of the big news stories get broken on Twitter first (e.g. the UK earthquake was broken on Twitter by a good half hour before the BBC got anything out), and considering that [...]
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The Social Media TeleSummit run by Leesa Barnes is almost at an end – but WHAT a blimmin’ amazing summit it’s been so far! You still have two days to register to nab some of the goodies on downloadable offer, and if I were you I’d make the investment. Even the free e-book you get [...]
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We’re all for a bit of free love here at BetterComms Towers. Who wouldn’t be? So it was with great delight that we devoured the latest Trend Briefing from our friends at trendwatching.com. In this month’s Briefing you can boggle your mind at a world seemingly gone mad — businesses giving away stuff for free. [...]
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I’m running some professional development courses in Sydney just before the ad:tech conference. On Monday March 10th I’m running an all day workshop on Social Media, ‘Social Media 101‘. Then on Tuesday 11th I’m running a full-day workshop on Social Media Strategy. Here’s some more details about the courses: Social Media 101 – A Practical [...]
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I’m really looking forward to this: the ad:tech conference in Sydney, 12+13 March. I’m moderating a panel on ‘Digital PR’ and my fellow panelists are Steven Noble, Director, Digital, at Hill & Knowlton, Marnie Macdonald, Online Communication Manager at Australian Wool Institute, and Trevor Cook, raconteur, roustabout and famed hamster juggler (and owner of a [...]
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I’ve just hired a new assistant and the price is perfect — she’s free. Whilst following some back links from my blog I found what looks like a very interesting site — I Want Sandy is a digital assistant that works via email and now Twitter. Sandy has received some rave reviews and so I’m [...]
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No US presidency-wannabe drawn out campaigns and videos! Hat tip to Doug Haslam for ruining my sleep {grin} Tweet
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Courtesy of a stumble by cin1977 I came across curiology.com. In an of itself an interesting collection of pop art-ish paintings, some of which have already sold. What chilled me was this one: Anyone else feel a shiver run down their spine? Not exactly something I’d want to hang on my living room wall, but [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
