Got an email yesterday from Mark Ragan, CEO of Ragan Communications, alerting me pre-launch to a great initiative of his.
You can now pop a widget on your blog or main website that pulls in the latest stories from the various Ragan web properties.
As Mark explains, it is a way of getting some of the great Ragan news ported into your intranet, blog, corporate website, and so on.
There are four different types of widget, covering different areas of the Ragan world.
As Mark says,
Here’s how it works:
1) Go to www.ragan.com/widget.
2) Choose from four widgets (each has something different to offer).
3) Follow the instructions on how to grab the widget and put it on your site.
If all else fails, try this:
1) Pick up the phone;
2) Call IT;
3) Ask them to figure it out.
At first, I wondered if I should be promoting (i.e. blogging about) this service at all.
After all, it is a very nifty way of getting traffic away from your site and over to Ragan, wherein once they read the excellent content they will not require your services anymore.
But I realise that is also Web1.0 thinking (like, as if I could control the message or visitor behaviour, really!!), especially around the idea that I should stop traffic from leaving my site. If I can’t provide enough value that my visitors remember to come back to me then I don’t deserve a return visit from them.
I have Digg widgets on my blog, I run advertising widgets from Google and various other players on my blog and article website, so why not also run a widget for Mark’s content? Yes, I have a relationship with Melcrum (a direct competitor to Ragan) but I am of the opinion that great content deserves an audience, no matter from where it comes.
Kudos, Mark and your team of developers, for putting together such a great tool.