The big bald man in black Mitch Joel has a sense of humour. Well, he must have to call me a ‘friend’.
In private correspondence amongst a few of us, C.C. Chapman rated the music as the ‘killer’ component and I have to agree — it is a superb choice of song.
Dan York reckons Mitch just wants a Cease and Desist letter from Apple to frame and hang on his office wall, as a sign of being ‘ultra cool’.
Me? I just love the video and if I didn’t already have my wonderful Asus (with its six second start-up time, not six minutes a la Windows) I’d seriously consider one.
Nice video, Mitch!
You can read more about how the video came into being over on Mitch’s blog (which I always suggest you subscribe to and have as a ‘must read’).