Mitch Joel wants a Cease and Desist letter from Apple

by Lee Hopkins on February 13, 2008 · View Comments

in Uncategorized

G'day! Thanks for returning!

The big bald man in black Mitch Joel has a sense of humour. Well, he must have to call me a ‘friend’.

But he’s been waxing lyrical lately about his much-loved Sony Vaio ultra portable laptop and, inspired by Apple’s ad for the MacBook Air, he’s parodied it for his Vaio.

In private correspondence amongst a few of us, C.C. Chapman rated the music as the ‘killer’ component and I have to agree — it is a superb choice of song.

Dan York reckons Mitch just wants a Cease and Desist letter from Apple to frame and hang on his office wall, as a sign of being ‘ultra cool’.

Me? I just love the video and if I didn’t already have my wonderful Asus (with its six second start-up time, not six minutes a la Windows) I’d seriously consider one.

Nice video, Mitch!

You can read more about how the video came into being over on Mitch’s blog (which I always suggest you subscribe to and have as a ‘must read’).

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{ 1 comment }

1 Mitch Joel - Twist Image February 14, 2008 at 11:58 pm

This is what happens when I get inspired by your evil ways Hopkins. We’re all just following you :)

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