I’m really looking forward to this: the ad:tech conference in Sydney, 12+13 March.
I’m moderating a panel on ‘Digital PR’ and my fellow panelists are Steven Noble, Director, Digital, at Hill & Knowlton, Marnie Macdonald, Online Communication Manager at Australian Wool Institute, and Trevor Cook, raconteur, roustabout and famed hamster juggler (and owner of a nice new look to his blog and co-author with me of the widely-cited Social Media white paper).
Our panel is on Thursday, March 13, 2:10pm – 3:00pm. Here’s the blurb about it:
Public Relations has always had a place in the marketing mix but now with digital creating a larger marketing scope for products and services, digital PR is becoming just as important as other digital channels.
In this session you’ll learn how digital PR is all about listening and learning and strong story telling using digital rich text. It’s about building authority online to inspire content creators to link with you. By monitoring the blogosphere and consumer input, you’ll be able to achieve win/win outcomes for all stakeholders involved. Digital PR is not about offer and closure, so join us as we hear from the experts as they help you to understand how to create a proactive digital PR campaign. You’ll also hear a very unique case study from Australian Wool Institute on how they developed and tested their digital PR campaign internally for controllable results. This session will have you thinking differently about your PR initiatives.
In case you don’t find our subject as riveting as we do, here’s some of the keynote speakers:
- Mike Murphy, VP Media Sales, Facebook
- The C-Level Panel including executives from; ninemsn, Fairfax Digital, Sensis Interactive, Network 10, and APN Online
- Brad Jakeman, Former EVP, Creative Strategy, Federated Department Stores (Macy’s & Bloomingdales)
- Tim Pethick, CEO, ?What If!