For Immediate Release branching out into new business areas? Brand dilution?

by Lee Hopkins on March 4, 2008 · 6 comments

in Uncategorized

So there I was, whizzing along the information superhighway, surfing the interwebs, when all of a sudden I come across a google ad:

a Google adword advert - the beginning of the unravelling of the FIR Empire?

Click on the image to visit FIR - For Immediate Release Naturally, being a listener and correspondent to FIR (For Immediate Release, the best-by-far podcast for the Business Communications industry), I wanted to see if they were taking their already popular and respected brand across into new areas.

Here’s what greeted me when I got there (apologies for the poor quality of graphic, poor source image):

So, is this Mrs Hobson or Mrs Holtz? The people must know...

So, intrigued, I wandered the page, intent on finding out just what Shel and Neville were up to. After all, what could explain this:

comparison chart - obviously FIR is the big differentiator here

I’m still no wiser, but that may be because I’m not as sharp as the average man. But I took comfort that at least Nell and Sheville were bringing warmth to the average woman (and man). At least, that’s what I assume the rotating banner heading was saying:

top and top of heating
top aad top heating

See Nell and Sheville’s new business venture for yourself.

  • http://www.movingfrommetowe.com/ Kare Anderson

    Lee,
    skip th sauna box scanning and visit N.Y when it is temperate, not hot and humid
    (Are you coming to IABC in N.Y.?)

    http://www.iabc.com/ic/nyAS3.htm

    – Kare

  • http://www.movingfrommetowe.com/ Kare Anderson

    Lee,
    skip th sauna box scanning and visit N.Y when it is temperate, not hot and humid
    (Are you coming to IABC in N.Y.?)

    http://www.iabc.com/ic/nyAS3.htm

    – Kare

  • http://www.nevillehobson.com neville

    Special prices for FIR listeners of course. 50% discount! Just enter the coupon code ‘LEE21′ and see how you go :)

  • http://ww.nevillehobson.com/ Neville Hobson

    Special prices for FIR listeners of course. 50% discount! Just enter the coupon code ‘LEE21′ and see how you go :)

  • http://leehopkins.net/ Lee Hopkins

    Neville: ROFL!!!!

    Kare: no, won’t be going, unless a kind sponsor picks up the tab (any suggestions? {smile})

  • http://leehopkins.net Lee Hopkins

    Neville: ROFL!!!!

    Kare: no, won’t be going, unless a kind sponsor picks up the tab (any suggestions? {smile})

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