Research: partner companies required

by Lee Hopkins on March 18, 2008 · 0 comments

in marketing,second life

My research project has reached the stage where I need to work with two or three partners.

Here is what I am looking to do, and what would be required of these partners:

You are:

  • a small-medium sized company (min. 11 employees, max. 250; turns over between US$3m and US$80m per year [€2M – €50M])
  • interested in the potential that a 3D virtual environment might hold
  • not sure what the business value might be
  • willing to engage in conversation/dialogue (either face-to-face or via the internet [skype, email, ooVoo, etc.]) over a period of several months on a regular basis to talk through these issues and unpack what value might or might not be there
  • if it is found appropriate through those discussions, enter into a 3D collaborative virtual environment (such as Second Life)
  • be agreeable to the discussions and any development work carried out in a virtual environment being recorded (by various means) and blogged by me and the dataset forming part of my research analysis (anonymity can be built into the project research and reporting if required)

I am:

  • fully prepared to meet online at strange hours of the day or night, depending on your time zone if you are from outside of Australia (and it would even be cool if you are — it adds another dimension to the project [conducting research virtually into virtual business])
  • fully supported in this research by the University of South Australia (more details about the research project and its theoretical and methodological underpinnings can be found at my UniSA page)
  • free of charge (you only pay for any in-world land/build purchases and other associated costs)
  • happy to include your name on any research papers submitted for publication in the academic journals
  • conversant with business issues such as branding, marketing and resource allocation/scarcity, having been working as a consultant and in-house business communicator for over 20 years.

If you, or anyone you know, would be interested in discussing these thoughts and ideas further, please do not hesitate to contact me.

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