Cook & Hopkins Social Media Report – 3rd Edition

by Lee Hopkins on March 24, 2008 · 23 comments

in marketing,second life

It’s out now, folks!

social-media-cook-hopkins-2008. Click on image to open pdf in new browser window[updated: links now work -- oops!]

Trevor Cook and I have slaved away in an entirely slavish fashion to produce the all-new, all-singing Third Edition of our runaway best seller.
(pssst… it’s free)

In this year’s Edition every chapter has either been written from scratch or ferociously updated:

  • Introduction
  • Australian organisations: the state of play
  • Enterprise2.0
  • A note on strategy
  • Why blog?
  • Web feeds (RSS and other geeky stuff)
  • Some corporate blog examples
  • Podcasting for business
  • Twitter and Jaiku
  • Facebook
  • Second Life and 3D virtual worlds
  • Wikis
  • Blog writing tips
  • Where to go to get started
  • Want more help?

Feel free to avail yourself of the pdf version (1.7mb downloadopens in new browser window) or if you would like a sparklingly mint-fresh printed copy on fine quality stock (perfect for leaving out in your Reception area to show how ‘up to date’ you are), then we are selling hard copies for a mere $69.95 (plus p+p), with all profits going to charities of Trevor and my choosing.

You can order your hard copy version by clicking here.

Enjoy!

Lee & Trevor

p.s. you can even order a hard copy of the Report and bundle it with a subscription to my monthly Social Media newsletter for just $89.95 (plus p+p)! Just click here

  • http://allanjenkins.typepad.com/ Allan Jenkins

    Nice job, Hoppo!

  • http://allanjenkins.typepad.com Allan Jenkins

    Nice job, Hoppo!

  • http://www.jasmineshanea.blogspot.com/ Jasmine Shanea

    Cool! I’m sure it’s going to be a great read. Thanks for the share Lee. :)

  • http://www.jasmineshanea.blogspot.com Jasmine Shanea

    Cool! I’m sure it’s going to be a great read. Thanks for the share Lee. :)

  • http://leehopkins.net/ Lee Hopkins

    Thank you, my friends :-)

    I must confess to being very proud of it — it’s our best one yet!

  • http://leehopkins.net Lee Hopkins

    Thank you, my friends :-)

    I must confess to being very proud of it — it’s our best one yet!

  • http://www.podcastasylum.com/ Sallie Goetsch (rhymes with “s

    Did you forget to embed a font, or are your headings in Courier on purpose?

  • http://www.podcastasylum.com Sallie Goetsch (rhymes with “sketch”)

    Did you forget to embed a font, or are your headings in Courier on purpose?

  • http://leehopkins.net/ Lee Hopkins

    Hi Sal… courier on purpose. I tried all sorts of different fonts, but they either clashed with the body font or else looked totally stoopid.

    Courier was the only one that kinda kept in it…

  • http://leehopkins.net Lee Hopkins

    Hi Sal… courier on purpose. I tried all sorts of different fonts, but they either clashed with the body font or else looked totally stoopid.

    Courier was the only one that kinda kept in it…

  • http://www.ecairn.com/ laurent

    Thanks for putting this together. I enjoyed reading it. It gives a good overview of the important pieces of social media and how to make sense out of it. Concerning your paragraph about ‘monitor the blogosphere’, my experience through working on finding blogs for clients, is that technorati is poor. Lots of spam, lots of irrelevant results. Bottom line, finding relevant blogs isn’t a on click affair in my mind but a process. It’s relatively fast to find 20-50 relevant blogs in one domain but more becomes tricky. I’ve created lists of 1000+ relevant blogs and it’s definitely time consuming. But it’s worth it because the company I did that for is now engaging with all those bloggers and loves it.

  • http://www.ecairn.com laurent

    Thanks for putting this together. I enjoyed reading it. It gives a good overview of the important pieces of social media and how to make sense out of it. Concerning your paragraph about ‘monitor the blogosphere’, my experience through working on finding blogs for clients, is that technorati is poor. Lots of spam, lots of irrelevant results. Bottom line, finding relevant blogs isn’t a on click affair in my mind but a process. It’s relatively fast to find 20-50 relevant blogs in one domain but more becomes tricky. I’ve created lists of 1000+ relevant blogs and it’s definitely time consuming. But it’s worth it because the company I did that for is now engaging with all those bloggers and loves it.

  • Maria Russo

    Hi Lee
    I have come across your site today: thinking I know that face. thought I would drop you a line. Maria from School of Communication Research Office, UniSA. Your site looks fab.

  • Maria Russo

    Hi Lee
    I have come across your site today: thinking I know that face. thought I would drop you a line. Maria from School of Communication Research Office, UniSA. Your site looks fab.

  • http://leehopkins.net/ Lee Hopkins

    Thanks, Maria! Now you know who it is when someone loud, balding, fat and fantastic riffs with Jackie and reckons Denise would make a good research assistant for me! :-)

  • http://leehopkins.net Lee Hopkins

    Thanks, Maria! Now you know who it is when someone loud, balding, fat and fantastic riffs with Jackie and reckons Denise would make a good research assistant for me! :-)

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  • http://www.internetmarketingadelaide.com Nick Morris

    The download think appears to be broken both here and on your facebook page

  • http://www.LeeHopkins.net/ Lee Hopkins

    Thanks, Nick, I’ll check it out.
    Cheers,
    Lee

  • http://www.LeeHopkins.net/ Lee Hopkins

    I’ve got the links working now, Nick. Huge apols…

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