G'day! Thanks for returning!
It’s out now, folks!
[updated: links now work -- oops!]
Trevor Cook and I have slaved away in an entirely slavish fashion to produce the all-new, all-singing Third Edition of our runaway best seller.
(pssst… it’s free)
In this year’s Edition every chapter has either been written from scratch or ferociously updated:
- Introduction
- Australian organisations: the state of play
- Enterprise2.0
- A note on strategy
- Why blog?
- Web feeds (RSS and other geeky stuff)
- Some corporate blog examples
- Podcasting for business
- Twitter and Jaiku
- Second Life and 3D virtual worlds
- Wikis
- Blog writing tips
- Where to go to get started
- Want more help?
Feel free to avail yourself of the pdf version (1.7mb download – opens in new browser window) or if you would like a sparklingly mint-fresh printed copy on fine quality stock (perfect for leaving out in your Reception area to show how ‘up to date’ you are), then we are selling hard copies for a mere $69.95 (plus p+p), with all profits going to charities of Trevor and my choosing.
You can order your hard copy version by clicking here.
Enjoy!
Lee & Trevor
p.s. you can even order a hard copy of the Report and bundle it with a subscription to my monthly Social Media newsletter for just $89.95 (plus p+p)! Just click here
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Nice job, Hoppo!
Cool! I’m sure it’s going to be a great read. Thanks for the share Lee.
Thank you, my friends
I must confess to being very proud of it — it’s our best one yet!
Did you forget to embed a font, or are your headings in Courier on purpose?
Hi Sal… courier on purpose. I tried all sorts of different fonts, but they either clashed with the body font or else looked totally stoopid.
Courier was the only one that kinda kept in it…
Thanks for putting this together. I enjoyed reading it. It gives a good overview of the important pieces of social media and how to make sense out of it. Concerning your paragraph about ‘monitor the blogosphere’, my experience through working on finding blogs for clients, is that technorati is poor. Lots of spam, lots of irrelevant results. Bottom line, finding relevant blogs isn’t a on click affair in my mind but a process. It’s relatively fast to find 20-50 relevant blogs in one domain but more becomes tricky. I’ve created lists of 1000+ relevant blogs and it’s definitely time consuming. But it’s worth it because the company I did that for is now engaging with all those bloggers and loves it.
Hi Lee
I have come across your site today: thinking I know that face. thought I would drop you a line. Maria from School of Communication Research Office, UniSA. Your site looks fab.
Thanks, Maria! Now you know who it is when someone loud, balding, fat and fantastic riffs with Jackie and reckons Denise would make a good research assistant for me!
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