Comments on: Why don’t Aussie PR companies get it? http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/ innovative communication for innovative communicators Tue, 07 Feb 2012 15:39:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-2664 Sarah Mon, 18 Aug 2008 10:30:48 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-2664 Interesting Lee and I could not agree more. The way we can communicate now is amazing and most importantly cost-effcientwhilst creating converstaion yet PRs are struggling to understand yet alone incorporate it into their plans. As a Gen Y I find we understand what Lee has mentioned but getting people from older Gen's to listen to us is another question... Anyway I have been to this conference in the past and found some great experts in the field: New Media Summit, Melbourne 2008 Tuesday 2nd & Wednesday 3rd September 2008 www.frocomm.com.au Interesting Lee and I could not agree more. The way we can communicate now is amazing and most importantly cost-effcientwhilst creating converstaion yet PRs are struggling to understand yet alone incorporate it into their plans. As a Gen Y I find we understand what Lee has mentioned but getting people from older Gen’s to listen to us is another question…

Anyway I have been to this conference in the past and found some great experts in the field:

New Media Summit, Melbourne 2008
Tuesday 2nd & Wednesday 3rd September 2008
http://www.frocomm.com.au

]]> By: Sarah http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-6510 Sarah Mon, 18 Aug 2008 10:30:00 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-6510 Interesting Lee and I could not agree more. The way we can communicate now is amazing and most importantly cost-effcientwhilst creating converstaion yet PRs are struggling to understand yet alone incorporate it into their plans. As a Gen Y I find we understand what Lee has mentioned but getting people from older Gen's to listen to us is another question... Anyway I have been to this conference in the past and found some great experts in the field: New Media Summit, Melbourne 2008 Tuesday 2nd & Wednesday 3rd September 2008 www.frocomm.com.au Interesting Lee and I could not agree more. The way we can communicate now is amazing and most importantly cost-effcientwhilst creating converstaion yet PRs are struggling to understand yet alone incorporate it into their plans. As a Gen Y I find we understand what Lee has mentioned but getting people from older Gen’s to listen to us is another question…

Anyway I have been to this conference in the past and found some great experts in the field:

New Media Summit, Melbourne 2008
Tuesday 2nd & Wednesday 3rd September 2008
http://www.frocomm.com.au

]]> By: Better Communication Results » PR in Australia: clueless about web2.0… or NOT? http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-2663 Better Communication Results » PR in Australia: clueless about web2.0… or NOT? Mon, 02 Jun 2008 03:08:39 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-2663 [...] posts: The state of comms in corporate Australia and Why don’t Aussie PR companies get it? Technorati Tags: British Telecom, American Electric Power, ING, National Research Council of [...] [...] posts: The state of comms in corporate Australia and Why don’t Aussie PR companies get it? Technorati Tags: British Telecom, American Electric Power, ING, National Research Council of [...]

]]> By: TPN :: GDay World » Blog Archive » Why Twitter Is Important To Me http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-2662 TPN :: GDay World » Blog Archive » Why Twitter Is Important To Me Thu, 10 Apr 2008 04:36:54 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-2662 [...] I go - Lee Hopkins wrote a good post about how Aussie PR folks STILL don’t get digital media, based in-part on a chat he and Trevor Cook and I had during lunch at ad:tech in Sydney a few weeks [...] [...] I go – Lee Hopkins wrote a good post about how Aussie PR folks STILL don’t get digital media, based in-part on a chat he and Trevor Cook and I had during lunch at ad:tech in Sydney a few weeks [...]

]]> By: Australian PRs don’t get Web 2.0 « Clever Together - PR explained http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-2656 Australian PRs don’t get Web 2.0 « Clever Together - PR explained Thu, 27 Mar 2008 23:10:58 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-2656 [...] and an allegation that overall we just ‘don’t get 2.0′. The accusation comes from Lee Hopkins, following on from a Digital PR session which we had the good fortune to attend. Whilst we agree [...] [...] and an allegation that overall we just ‘don’t get 2.0′. The accusation comes from Lee Hopkins, following on from a Digital PR session which we had the good fortune to attend. Whilst we agree [...]

]]> By: Jenni Beattie http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-2661 Jenni Beattie Thu, 27 Mar 2008 02:03:38 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-2661 Hi Lee, Thanks for highlighting my recent Ad Tech post. With regard to @Simon's comments I agree, measurement is still seen by some marketers as a challenge. Increasingly, however the marketplace is responding with tools such as BuzzNumbers and BuzzMetrics that can be employed. I also believe that the role of a good pr agency should be to educate and partner with their client to take them on this sometimes challenging but nevertheless exciting and vital journey. Cheers Hi Lee,

Thanks for highlighting my recent Ad Tech post.

With regard to @Simon’s comments I agree, measurement is still seen by some marketers as a challenge. Increasingly, however the marketplace is responding with tools such as BuzzNumbers and BuzzMetrics that can be employed.

I also believe that the role of a good pr agency should be to educate and partner with their client to take them on this sometimes challenging but nevertheless exciting and vital journey.

Cheers

]]> By: Jenni Beattie http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-6509 Jenni Beattie Thu, 27 Mar 2008 02:03:00 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-6509 Hi Lee, Thanks for highlighting my recent Ad Tech post. With regard to @Simon's comments I agree, measurement is still seen by some marketers as a challenge. Increasingly, however the marketplace is responding with tools such as BuzzNumbers and BuzzMetrics that can be employed. I also believe that the role of a good pr agency should be to educate and partner with their client to take them on this sometimes challenging but nevertheless exciting and vital journey. Cheers Hi Lee,

Thanks for highlighting my recent Ad Tech post.

With regard to @Simon’s comments I agree, measurement is still seen by some marketers as a challenge. Increasingly, however the marketplace is responding with tools such as BuzzNumbers and BuzzMetrics that can be employed.

I also believe that the role of a good pr agency should be to educate and partner with their client to take them on this sometimes challenging but nevertheless exciting and vital journey.

Cheers

]]> By: Gerry http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-2660 Gerry Thu, 27 Mar 2008 01:19:20 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-2660 Nice point Simon; now, PRs are dissing other PRs online skills (read link) http://www.prdisasters.com/?p=564 Gerry Nice point Simon; now, PRs are dissing other PRs online skills (read link)
http://www.prdisasters.com/?p=564

Gerry

]]> By: Gerry http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-6508 Gerry Thu, 27 Mar 2008 01:19:00 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-6508 Nice point Simon; now, PRs are dissing other PRs online skills (read link) http://www.prdisasters.com/?p=564 Gerry Nice point Simon; now, PRs are dissing other PRs online skills (read link)
http://www.prdisasters.com/?p=564

Gerry

]]> By: Simon Sharwood http://www.leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/comment-page-1/#comment-2659 Simon Sharwood Thu, 27 Mar 2008 01:07:12 +0000 http://leehopkins.net/2008/03/26/why-dont-aussie-pr-companies-get-it/#comment-2659 As a freelance journalist and therefore a frequent victim/target of PR I think the reason that PR still does not get social media is that, by and large, they still do not get media full stop. The quantity of wholly inappropriate communications I receive from PRs is astounding. The number of times that the PR has thin to zero grasp of the subject matter their clients discuss is astounding. The inability understand media motivations or comprehend why a vendor's key messages do not represent a story are elements of PR I have not seen diminish during nearly ten years working as a journalist. Given the inability to do even these basics right, of course most PRs are yet to grapple meaningfully with social media. Importantly, however, their clients often do not want to go social. PR is seen as a route to some clean, positive coverage. The marketing managers that hire PR companies are not interested in social media because they do not yet know how to count it as a "result" that they can report on to their bosses. Until the "show me the coverage" mentality is replaced with a "measure my reputation" idea, this will not change. And even then, it will be slow because the wider PR campaigns that include social media will be elaborate and expensive compared to traditional PR. As a freelance journalist and therefore a frequent victim/target of PR I think the reason that PR still does not get social media is that, by and large, they still do not get media full stop.
The quantity of wholly inappropriate communications I receive from PRs is astounding. The number of times that the PR has thin to zero grasp of the subject matter their clients discuss is astounding. The inability understand media motivations or comprehend why a vendor’s key messages do not represent a story are elements of PR I have not seen diminish during nearly ten years working as a journalist.
Given the inability to do even these basics right, of course most PRs are yet to grapple meaningfully with social media.
Importantly, however, their clients often do not want to go social. PR is seen as a route to some clean, positive coverage. The marketing managers that hire PR companies are not interested in social media because they do not yet know how to count it as a “result” that they can report on to their bosses.
Until the “show me the coverage” mentality is replaced with a “measure my reputation” idea, this will not change. And even then, it will be slow because the wider PR campaigns that include social media will be elaborate and expensive compared to traditional PR.

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