So, in the spirit of openness and trust, here’s my blog’s stats and my Web1.0 article website’s stats
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by Lee Hopkins on April 21, 2008 · 0 comments
in blogging,customer service,housekeeping,marketing,podcasting,pr,tools,video
So, in the spirit of openness and trust, here’s my blog’s stats and my Web1.0 article website’s stats
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A Drought in Australia, a Global Shortage of Rice – New York Times WTF? We have entirely the wrong climate to grow rice (and cotton, none of which actually is used in clothing) and we account for only 2% of the world’s rice production, allegedly. (tags: rice cotton australia nyt bizarre drought newsweek) Tweet
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YouTube – Waiting All Day In Terminal 5-Walking on Sunshine Spoof Song This is soooo funny!! If your organisation doesn’t have a video policy, or an ‘engagement with the PyjamaHadeen policy’, now is the time to get one together, before THIS happens to you! Hat tip to the wondrous Aussie @JuliePower (who no longer struggles [...]
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by Lee Hopkins on April 16, 2008 · 0 comments
in blogging,customer service,ethics,interviews,politics,pr,public speaking
And to prove that ‘cluelessness’ is not just a corporate affliction, Ottawa’s Mayor Larry O’Brien has given us a spectacular example of how NOT to engage with the media. As Bob LeDrew comments, I’ve been interested in politics — as an observer — for a long time. And since buying a house here in Ottawa [...]
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My colleague Christian Bogh in Europe posts an article that staggers me. How could IBM have got it so wrong? Last week – on Wednesday 9th of April – IBM in Denmark have a massive breakdown. More than a hundred big and small companies who relies on the services from IBM have no contact with [...]
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cross-posted from Lee’s Second Life blog Lee Laperriere relaxes and reclines, watching another gorgeous sunrise from his new home. Situated on a man-made island with nothing but a glorious view of the sea, and with a lovely little beach hut and a couple of recliner chairs, our hero can escape the hurly-burly of business, academic [...]
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Download Plugin for IE for Windows | MyDataisMyData Great plugin from a great site. Facebook data privacy has ALWAYS been an issue of mine – this addresses it in a novel way (and its generating a lot of press attention, too) (tags: Facebook plugin ie browser privacy data mydata) wikirage: What’s hot now on wikipedia [...]
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by Lee Hopkins on April 15, 2008 · 0 comments
in bcr pod/vidcast,podcasting,second life,second life & 3d virtual worlds,tools
I don’t usually post my FIR reports on my Second Life research blog, but since this whole report is about Second Life and 3D collaborative virtual environments (aka CVEs) I figure it’s as good a place as any to post it. So I have, and I’ll post it here too. So there! In this week’s [...]
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Everything I Know about Business I Learned Fragging N00bs Superb article about the social rules of business and how they correlate with game play. Wise words indeed. (tags: game business strategy gameplay lessons lifehack) Tweet
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the DAEDALUS PROJECT: MMORPG Research, Cyberculture, MMORPG Psychology Nick Yee’s phenomenal work on online identity and psychological issues. Nick’s a PhD student at Stanford, but must be close to finished by now. I include this link more for myself and my research (I can never remember the link!) (tags: blog internet psychology resources research wow [...]
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Measuring the Impact and ROI of Social Media - NEW
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!