And if you don’t know who Dr Joe Vitale is, don’t worry. Someone else who does will get the information ahead of you anyway and learn how to effectively position theirs and their clients’ products and services in this new communication landscape before you have even figured if the Social Media world is relevant to your business
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The utterly clueless PR agencies around Australia will eventually have to secede their clients over to those consultancies who do get this stuff or to individual reputation management and relationship management consultants like Trevor Cook, Gerry McCusker and yours truly,Lee Hopkins.
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Coutesy of the ever-sharp man in black, Mitch Joel, comes a Weezer video that was designed from the outset to ‘go viral’. Absolutely superb! Tweet
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Connie Crosby gave a presentation to the Ontario Association of Library Technicians a few days ago; here’s her slide deck. | View | Upload your own Thanks for sharing, Connie! Technorati tags: connie crosby, slideshare, social networking, business communication Tweet
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This is superb! Go on, you thought it was real at first, didn’t you?!! So did I! Tweet
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From my Second Life blog “There’s no dark side of the moon; it’s all dark”Pink Floyd, Dark Side of the Moon Says HitSearch in a media release: eitarosoft, inc. today announced that they have successfully developed a 3D virtual world service on Google’s platform “Android”. The conventional 3D virtual world service required the use of [...]
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Botgirl Questi has drawn a truly brilliant representation of the way identity is moving to and fro online and offline. A full-size image is available via Flickr and I’ve already printed it out and laminated it, ready to put on the outside my office door at campus. It’s also now on my desktop (where previously [...]
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Further to Paul McKeon’s tweet about the survey, here’s some of their findings: Deacons’ research provides a snapshot of Internet use in Australian workplaces. The survey found 62 per cent of workers have access to the Internet from work and of these: 14 per cent use it at some time to access social networking sites. [...]
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More insights into those who are wondering WTF ‘Twitter’ is and if it really does have any value: UPDATE The Social Media Marketing group over on Plaxo had a fantastic discussion about Twitter — lots of very positive comments about how Twitter is positively impacting on their businesses Why Twitter Matters – a great BusinessWeek [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
