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The Company-Customer Pact. A great idea as long as BOTH parties wish to adhere to its values. Hat tip to Jeremiah Owyang
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Steve Rubel, the patron saint of PR bloggers, with a great slidedeck on important marketing trends
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Great article from Kami on the good and the not-so-good of consulting from outside of the organization. As Kami points out, being on the inside isn’t a bed of roses either.
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Susan Getgood with more examples of how to pitch to bloggers… and how NOT to pitch to bloggers. It’s part of a great series Susan is putting together.
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A great ‘here’s how we did it’ on rolling out an enterprise-level wiki. Fabulous weapon in the photo, too — must get one for my next public speaking engagement and the person who says, “Second Life? I haven’t even got time for a First Life!”
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Bill Sweetman with a post every business communicator and professional worker should read. Nbr. 8 is particularly telling and one I’ll be enacting within 2 seconds of posting this.
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