His finding? As he lamented over the phone at the end of the event:
possibly only 6 out of the 120 or so event attendees are active in the blogosphere.
That’s a scant five percent. Five percent!
Gerry went on to explain why the figure was so low:
I teased out the reasons why in the breakout workshops, but mostly it’s:
- lack of knowledge about where to start [Lee - in a nation recognised worldwide as comprising individual early adopters of technology? Why the fear?]
- concerns over legitimising ‘rogue’ comments
- fear of being engulfed by the new workload and,
- not really relevant for our kind of company [Lee - Gerry said that it was this finding that blew him away].
Sorry? Not Really Relevant?
NOT REALLY RELEVANT??????
What in twelve shades of buggery are they thinking? How can online reputation management not be relevant?!?!?!?!
Don’t the PR agencies have a responsibility to their clients (let alone their own staff, who need jobs to pay mortgages) to stay on top of these developments?
However, unlike some when presented with this information, I reckon this is a fabulous opportunity!
The utterly clueless PR agencies around Australia will eventually have to secede their clients over to those consultancies who do get this stuff, like maybe Text100* or Hill & Knowlton, or to individual reputation management and relationship management consultants like Trevor, Gerry and yours truly, inter alia.
I am prepared to help them; I know Trevor is and I know that Gerry is. I have no idea what either of them will and do charge, but I can assure you that I don’t come cheap. You get what you pay for. Noblesse oblige
* although even Text100 don’t have any real credibility in Australia yet. I see no member of the AsiaPac team blogging on the Text100 corporate blog or their .com.au domain being anything other than a redirect to their main and very old website. I hope you’re paying attention, Antonia! Isn’t it about time you unwrapped the Text100 AsiaPac site and let the public marvel at its beauty, rather than resting on the laurels of the Text100 Second Life team in the US?
And lest you think that I ‘have it in’ for Text100, wither any of the other big agencies in Oz: Edelman? Fleishman-Hillard? Burson-Marsteller? Weber Shandwick? Ogilvy? Porter Novelli?