May 2008

links for 2008-05-22

by Lee Hopkins on May 22, 2008 · 2 comments

in clippings

Company-Customer Pact Wiki The Company-Customer Pact. A great idea as long as BOTH parties wish to adhere to its values. Hat tip to Jeremiah Owyang (tags: pact wiki company relations customer owyang) Corporate Engagement: Edelman’s Rubel on ‘faint signals’ Steve Rubel, the patron saint of PR bloggers, with a great slidedeck on important marketing trends […]

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A great video popped up on my radar yesterday and I’ve been wondering how to share it with you. What pithy comment would I make? What clever bon-mot or witticism would I use to intro/outro it? Couldn’t think of one, so here’s the best video I’ve seen on why video can be such a powerful […]

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No doubt reflecting a new Aussie focus on keeping employees happy during a period of increasing labour shortage (although curiously you rarely hear of a shortage of Comms people, do you?), Melcrum’s annual Employee Engagement conference is just about sold out. Justine Atkinson and Alex Manchester have informed me that there are just six places […]

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I’ve just had a fantastic chat with Gerry McCusker over the whole Corporate Social Media issue — why Business in Australia hasn’t taken up the baton, and so on. We both lamented that there is no economic incentive to at this stage, that there are too many voices in the heads of senior comms managers […]

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links for 2008-05-21

by Lee Hopkins on May 21, 2008 · 0 comments

in clippings

Twitter / Marjolein Hoekstra: wefi Courtesy of our beloved Madge comes a site that promises to do for wi-fi what facebook did for vampires… or something. Wonder if they do a Linux version? (tags: wefi wireless connectivity online madge) PC World – 26 Tricks to Help You Tame Google Calendar Courtesy of colleague and friend […]

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links for 2008-05-20

by Lee Hopkins on May 20, 2008 · 0 comments

in clippings

McCrindle Research THE market researcher I rely on. Superb data and great analysis. (tags: australian expert ideas imported learning psychology marketing research market mccrindle)

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Company: ElectraNet Job Title: Planning Advisor, Development Planning & Approvals Description: The Planning Advisor is accountable to the Development Planning & Approvals Manager (DPA) and is responsible for providing capital project positioning, coordination and delivery within DPA. This role is also responsible for providing specialist direction & support on planning approval processes, public consultation and […]

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The most recent fiasco in the long-running saga of the trams in Adelaide (I won’t bore you with the details, save that they are too few and don’t seem to like rain) has brought me to the point of frustration. There seem to be two issues here: one of ‘Responsibility’ and one of ‘Authority’ (classic […]

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Mark Jones has posted the fascinating four-way discussion he, Trevor Cook, Brian Prentice (research VP of emerging trends, Gartner) and myself enjoyed the other week. We have a lot of sympathy for corporate Australia — the potential legal threat of employee-generated content is real in some instances — but as Brian in particular kept pointing […]

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Michelle Berardone, the very wise, witty and plain-talking (which means clear understanding, which I love and wish more senior managers engaged in) Manager of Corporate Communications at Powerlink in Queensland, has given me the heads-up on a superb comms role up in sunny Brisbane. As Michelle says: This is a key senior role in the […]

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