Mitch Joel on the past, present and future within social networks

by Lee Hopkins on June 29, 2008 · 8 comments

in clippings,tools

The big bad man in black, Mitch Joel, has an excellent post on how you might want to consider the three leading and different social networks: Facebook, LinkedIn and MySpace.

In Mitch’s eyes (and I concur with him wholeheartedly but add one extra component — more details at the end of this post):

  • Facebook is great for catching up with your past: friends, long-lost and still close; old school chums; old work colleagues
  • MySpace is the present: you can hop around people’s profiles keeping up to date on what’s the latest and greatest in art, music, parties, literature, culture… — it’s where the young and trendy are hanging out
  • LinkedIn is for the future: your work network, your next job, your next boss, references and recommendations from past colleagues and clients that will feed into your next gig.

Mitch has very neatly caught the zeitgeist of these three networks, but I would add one extra, one that seems to straddle the present and future: Plaxo.

I know that : Comcast is its parent, and for reasons not clear to me (because I’m located on the other side of the globe) this seems to raise some ire. But I find that it is a handy tool that more and more social marketers and social networkers are joining — either for ‘research’ purposes or because it serves a genuine purpose.

I strongly recommend you read Mitch’s full post– a great read!


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  • http://www.twistimage.com/blog Mitch Joel – Twist Image

    Thanks for Blogging about this Lee.

    I know some people agree or disagree or add to it, but – obviously – there are some gray areas and they intermingle. But, at a meta level, this is how they do break down for me :)

  • http://www.twistimage.com/blog Mitch Joel – Twist Image

    Thanks for Blogging about this Lee.

    I know some people agree or disagree or add to it, but – obviously – there are some gray areas and they intermingle. But, at a meta level, this is how they do break down for me :)

  • http://leehopkins.net/ Lee Hopkins

    I’d never thought about it until you blogged it, but they intuitively work out that way for me, too.

    Cheers, Mitch!

  • http://leehopkins.net Lee Hopkins

    I’d never thought about it until you blogged it, but they intuitively work out that way for me, too.

    Cheers, Mitch!

  • http://allanjenkins.typepad.com/ Allan Jenkins

    Didn’t/Doesn’t Plaxo have a big spam problem? People invite me to Plaxo, and unless I jump through hoops to deny the invite, Plaxo just keeps sending invites… not realizing that a non-response is a “no”.

  • http://allanjenkins.typepad.com Allan Jenkins

    Didn’t/Doesn’t Plaxo have a big spam problem? People invite me to Plaxo, and unless I jump through hoops to deny the invite, Plaxo just keeps sending invites… not realizing that a non-response is a “no”.

  • Elyse

    When I first activated my Facebook account I used it as a tool to keep in touch with current, past and new friends.

    However, as a college senior I have come to realize that the social networking site should be used as a tool for advancement and recognition. I have begun posting my internships and positive work qualities, as well as achievements. In addition I have have deleted the not-so-flattering party pics and wall posts.

    I think individuals should realize the potential social networking sites have on their career and start making better decisions about their internet persona.

  • Elyse

    When I first activated my Facebook account I used it as a tool to keep in touch with current, past and new friends.

    However, as a college senior I have come to realize that the social networking site should be used as a tool for advancement and recognition. I have begun posting my internships and positive work qualities, as well as achievements. In addition I have have deleted the not-so-flattering party pics and wall posts.

    I think individuals should realize the potential social networking sites have on their career and start making better decisions about their internet persona.

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