The big bad man in black, Mitch Joel, has an excellent post on how you might want to consider the three leading and different social networks: Facebook, LinkedIn and MySpace.
In Mitch’s eyes (and I concur with him wholeheartedly but add one extra component — more details at the end of this post):
- Facebook is great for catching up with your past: friends, long-lost and still close; old school chums; old work colleagues
- MySpace is the present: you can hop around people’s profiles keeping up to date on what’s the latest and greatest in art, music, parties, literature, culture… — it’s where the young and trendy are hanging out
- LinkedIn is for the future: your work network, your next job, your next boss, references and recommendations from past colleagues and clients that will feed into your next gig.
Mitch has very neatly caught the zeitgeist of these three networks, but I would add one extra, one that seems to straddle the present and future: Plaxo.
I know that Plaxo is controversial to some: Comcast is its parent, and for reasons not clear to me (because I’m located on the other side of the globe) this seems to raise some ire. But I find that it is a handy tool that more and more social marketers and social networkers are joining — either for ‘research’ purposes or because it serves a genuine purpose.
I strongly recommend you read Mitch’s full post— a great read!