I received a follow-up email from an organisation I don’t actually remember being contacted by, but the overall campaign has been so well executed that I place it in full here:
Hello again, Lee
On Sunday I asked if you would kindly help me spread the word about 200 inner-city children I have yet to place with host families in August. I apologize for following up so soon, but time is of the essence and you know how funny email can be. To make things simple, everything is collected into an online resource page http://freshair.smnr.us
This appeal comes straight from the top, so please do not hesitate to contact me directly.
Yours sincerely,
Sara
–
Sara Wilson
Fresh Air Fund
sara@freshair.org
www.freshair.org
The Fresh Air Fund has used the Social Media News Release concept to provide me and fellow interested ‘sneezers’ with exactly the right tools to help spread the word.
Well done, Sara, and well done the Fresh Air team.
Let’s hope your goals are met!
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