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A wonderful example of the business use of video.
It meets many of the components I believe essential when considering video as a business communication tool:
- is amusing/witty
- is different
- doesn’t smell of B.S.
- has some references back into the target market’s culture (in this case other youtube videos, which would quite possibly be recognised by the target market).
Hat tip to Anna from Maxted Thomas PR for pointing it out to me.
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