My very good friend Gerry McCusker has pointed me to a superb video by a client of his, ABT.
The video points out how Internal Comms often gets overlooked by Ad/Marcomms types, giving perfectly good reason why Internal Comms should stay a separate and equally senior part of the management team.
FYI: ABT has been around doing integrated comms for about 40 yrs (well before the young and handsome Gerry was born. Obviously).
Technorati Tags: abt, integrated communication, business communication, gerry mccusker, marcomms, marketing, advertising, lee hopkins, employee communications
