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Employee comms – why Marketing shouldn’t own it

Employee comms – why Marketing shouldn’t own it

by Lee Hopkins on August 7, 2008 · 8 comments

in internal communications,marketing,pr

abt employee comms video

My very good friend Gerry McCusker has pointed me to a superb video by a client of his, ABT.

The video points out how Internal Comms often gets overlooked by Ad/Marcomms types, giving perfectly good reason why Internal Comms should stay a separate and equally senior part of the management team.

FYI: ABT has been around doing integrated comms for about 40 yrs (well before the young and handsome Gerry was born. Obviously).

  • http://www.olioradio.net/toptwentyfive Clarence Jones

    Absolutely brilliant!…and true…
    Love & Peace, Clarence

  • http://www.olioradio.net/toptwentyfive Clarence Jones

    Absolutely brilliant!…and true…
    Love & Peace, Clarence

  • http://beauty4h.com/ Andrey

    The link doesn’t work

  • http://beauty4h.com Andrey

    The link doesn’t work

  • http://www.LeeHopkins.net/ Lee Hopkins

    G’day Andrey,

    The links work for me. Try again…

    Cheers,
    Lee

  • http://www.LeeHopkins.net Lee Hopkins

    G’day Andrey,

    The links work for me. Try again…

    Cheers,
    Lee

  • http://www.abt.com.au/ Claire Kowarsky

    Hi Lee,

    Glad you and your readers enjoyed this piece! Thanks for sharing.

    Cheers,

    Claire
    Marketing & Communications Manager – ABT

  • http://www.abt.com.au Claire Kowarsky

    Hi Lee,

    Glad you and your readers enjoyed this piece! Thanks for sharing.

    Cheers,

    Claire
    Marketing & Communications Manager – ABT

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