Surely not? Say it isn’t so?
But, alas, my ol’ mucker Gerry McCusker points me to an advertising agency that somehow managed to have exactly the same brainstorm idea as a chap called Cyriak.
From Simon Bronson and ‘You Thought We Wouldn’t Notice’ site, it’s bad PR time for ad agency DDB (in Sweden) and its client McDonalds. They stand accused of ripping off and refusing to acknowledge or pay, the guy (Cyriak) http://www.cyriak.co.uk/beard-comparison.html who originally conceived an Ad concept.
The theft looks so blatant, there can be little room for anything less than an agency apology and recompense, surely?
If DDB was under any illusion as to the strength of stakeholder feeling, they should read the social media comments on Cyriak’s site, and also on YouTube. http://uk.youtube.com/watch?v=Itl08AFJOZI
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Bloody internet! We used to be able to plagiarise to our heart’s content; now we can’t even pinch other people’s ideas and reap massive financial reward without someone somewhere in the world kicking up a fuss. Personally, I blame the Russians…
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