Luke Razzell has just released a fabbo pdf report [11 pages, 1.9mb] on what Twitter is and the various and diverse ways that it is being used. Recommended reading!
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Luke Razzell has just released a fabbo pdf report [11 pages, 1.9mb] on what Twitter is and the various and diverse ways that it is being used. Recommended reading!
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by Lee Hopkins on October 29, 2008 · 6 comments
in blogging,customer service,ethics,internal communications,marketing,micro-blogging,nonverbal communication,podcasting,public speaking,second life,second life & 3d virtual worlds,tools
Well, Day One of my two day Melcrum workshop has finished. I’m back at the hotel and after having had a fabulous meal and even having indulged in an hour of tv (an unheard-of luxury for me), it is back to work. Today was fraught with technological meltdowns whose warning rumblings started yesterday evening. Last [...]
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Why I Love Twitter on Flickr – Photo Sharing! Kerry on why twitter keeps piling on those serendipitous moments. A lovely little screen grab… (tags: twitter kerryank kerryj stephenfry screengrab web2.0 socialmedia) Tweet
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Cnet’s Caroline McCarthy looks at a recent Jupiter Research report and sees that, for Joe and Joanne Average Web-User, consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend The report also notes: a quarter of "blog readers" say they trust ads on blogs [...]
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by Lee Hopkins on October 28, 2008 · 0 comments
in tools
Dan York, my colleague in crime from my days as a correspondent with FIR, has written an exhaustive and brilliant post on a couple of micro-blogging tools that are for corporate use: Yammer, Present.ly and a few paragraphs on Laconi.ca and cloud computing. Brilliant insights – you would be wise to check it out. As [...]
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by Lee Hopkins on October 28, 2008 · 2 comments
in ethics
Michael Meloni has created an online petition as yet another way of letting the Government of the Day know that online censorship is not just about "doing it for the kids" (see also my earlier rant about this). Add your signature. Technorati Tags: censorship, conroy, controversial, australia, meloni, petition Tweet
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by Lee Hopkins on October 28, 2008 · 0 comments
My fellow Adelaidian — she’s also a septic but we forgive her for that — Kerry raises a really good point about how presenters at education conferences around the topic of IT consider it highly rude if you blog or tweet during their pontification. This is despite the much-spoken-of desire and "talkfests" being about how [...]
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"Serves you right!" I hear my old friend Jenkins say. I backed up a fortnight ago, but not since then. So when my hard drive failed, the last two weeks of work, emails, photos, graphic images, thoughts, ideas and general digital ephemera vanished in a puff of electrons. Bugger! I’ve lashed out and bought Dmailer [...]
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I get occasional bouts of ‘tennis elbow’ from too much mouse-work, so that’s when I hook up my Wacom Bamboo and ease the burden. It’s a fabulous tool; you can pick them up for around the $100-ish mark from various places here in Oz, and once you’ve got the hang of it you’ll wonder how [...]
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by Lee Hopkins on October 27, 2008 · 0 comments
in tools
Usernamecheck.com is a fabulous new way to check to see if your name, brand, product or service is ‘taken’ or ‘available’ at a large range of social network sites. Check it out! Tip of the Akubra to @CommonSense4 Technorati Tags: commonsense4, usernamecheck.com, usernamecheck, social networks, social media, social networking, business communication Tweet
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Measuring the Impact and ROI of Social Media - NEW
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Making Social Media Work for Your Business


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance

How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!