Cnet’s Caroline McCarthy looks at a recent Jupiter Research report and sees that, for Joe and Joanne Average Web-User,
consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend
The report also notes:
a quarter of "blog readers" say they trust ads on blogs that they read (versus 43 percent on "familiar" or mainstream media sites), but a slightly lower 19 percent say they trust the ads on social networks.
Interesting… and a tip of the dusty Akubra to @jowyang