Bloggers beat friend lists, nah nee nah nee nah!

by Lee Hopkins on October 28, 2008

in blogging,marketing,tools

Cnet's Caroline McCarthy

Cnet’s Caroline McCarthy looks at a recent Jupiter Research report and sees that, for Joe and Joanne Average Web-User,

consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend

The report also notes:

a quarter of "blog readers" say they trust ads on blogs that they read (versus 43 percent on "familiar" or mainstream media sites), but a slightly lower 19 percent say they trust the ads on social networks.

Interesting… and a tip of the dusty Akubra to @jowyang

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