Kogan Technologies News Blog.Here it is: The Kogan Agora. The latest phone that could be the iphone equal (tags: android google iphone kogan mobile phone smartphones) Lifehacker: How to Use Dropbox as the Ultimate Password Syncer Cross-platform application Dropbox may be great at syncing regular old files and folders over the internet and to the [...]
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At the recommendation of someone (apols, I can’t remember who), I picked up a copy of Malcolm Gladwell’s latest — ‘Outliers’. WOW! I read it in one sitting.
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Yours truly will be co-chairing and keynoting at the 2nd Digital Media Summit, Auckland 11&12 March 09.
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As in all things in life, sometimes the best advice is the stuff that comes from the professionals. Anecdotal evidence from well-meaning friends and colleagues sometimes doesn’t ‘cut it’.
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Laurel has put together a tasty slidedeck on what SocMed is from a corporate perspective (aka ‘Why The Heck I Should Care’) and I love the images she uses.
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Via Debbie Weil (who’s birthday it is today – go wish her a happy one!): a free report [pdf] from the folks at Yovia on the 2008 US Election (yes, Mildred, there was one).
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In Defense of Facebook at Work | Team Taskmaster | BNET A follow-up post about the feedback received when executives were advised to stop their facebook habit by bnet.com (tags: facebook web2.0 socialnetworking socialnetworks work) Tweet
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Noticed this tweet from @ernohannink. If this is true, this will be scary to a whole lot of people who want to remain behind Facebook’s walled garden and not have their details all over Google
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WOW! I’ve just read Steven Noble’s report on the state of Aussie Social Media for marcomms folk. It’s a brilliant report; everyone who is thinking of engaging with an Australian audience nab a copy before your competitors do.
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As part of my contribution to @wonderwebby’s Beyond project I have recorded a video, reading a harrowing passage from Andrew Solomon’s ‘The Noonday Demon’.
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Measuring the Impact and ROI of Social Media
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
