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"Some businesses have discovered that Twitter is an effective way of communicating with consumers. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.
If Twitter has made Dell $1 million in revenue, imagine how much it’s making for all of the companies it helps promote"
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“I found that LinkedIn, Facebook, and Twitter are giving me what I need.” So says Katie Carty Tierney, the recruitment manager at nGenera.
Social networks like Facebook and others are good for building relationships and for keeping track of all 156,977 of your closest friends — but no one really gets hired from them, right?
Tell that to Katie – nGenera has hired 63 people through its employee and recruiter social networks, which accounts for 70% of its 91 hires since last December. For those 63 people, that means no job boards. No third-party recruiters.
And thus no third-party recruiter fees. NOW are you paying attention?
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A superb collection of videos — some funny, some poignant — with which to remember 2008.
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Tim O'Reilly on why Twitter is such an important business tool for him. Mega thanks to Stephen Collins (@trib) for today's collection of links
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Olgilvy PR release a great strategy approach for using Twitter – tons of kudos for them doing this and releasing it out into the wild
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A great selection of free ebooks about SocMed for beginners. Also a new aussie blog for me to subscribe to (thanks, @trib!)
