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That scoundrel of the podcasting airwaves and hero to many of us, Shel Holtz, has written a cracker of a post about how to use social media to actually SAVE time at work, not let it take up MORE of your already far-too-busy day.
Here’s just some of his ways:
- Monitoring
- Reach the press
- Get your thought leaders quoted
- Conduct research
- Reach key stakeholders
- Generate leads
- Find new hires
- … and more
To quote from Shel:
Fortunately, I have good news. Adopting social media can actually make it easier to do more with less. If you take a strategic approach, you can reallocate to social media some of the work you have been doing using less efficient tools and channels.
[snip]
The first time I heard the case for reallocating old tasks to social media, it was from the CEO of computer company who had received a letter from his board of directors expressing their concern for the time he was spending on his blog. His reply to them: He was spending no more time communicating than he had before he began blogging. The blog had simply replaced some phone calls, speeches, meetings, letters, and other channels that he had been using before he discovered blogs.
Brilliant post – go read it!
101 ways to power-up your writing.
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