JaffeJuiceTV: Joe on the Kindle and GE

by Lee Hopkins on April 24, 2009 · 9 comments

in marketing,pr,revenue models,tools,video

I’ve just watched two episodes of Joe Jaffe’s new tv channel and I’m hooked.

A typical ‘sin’ of all most vid/podcasters is that we ramble on about multiple topics per show.

Joe gets back to talking about one issue per episode, and in the two episodes I’ve just finished Joe talks about the game-altering marketing, brand and revenue implications of Amazon’s Kindle, and has a look at GE’s phenomenal ‘augmented reality’ technology.

As always, the comments help dig deeper into the content and are a ‘must read’ on Joe’s blog.

You can subscribe to Joe’s tv show in iTunes and I strongly suggest you do so right away so that you don’t miss any of his gems of wisdom.

Oh, and for we ‘downunder’ types: Joe is keynoting at the ADMA Conference in Sydney in July. His is a keynote not to be missed!

Here’s the two episodes I’ve mentioned, and I wish there was a technology as complete as the Kindle here in Oz. I’ve seen several ‘close but no cigar’ versions that fail principally because of the lack of an Amazon-style wireless connectivity. I suppose it will come, but how wonderful would it be to have it right now???


  • http://leehopkins.net/ Lee Hopkins
  • http://leehopkins.net Lee Hopkins
  • http://leehopkins.net/ Lee Hopkins

    A bit more research and it looks like the only real alternative in Oz in the cybook. I’ve played with one, but like Yusuf, I have real issues paying $500 for something that only comes in black and white and could be wiped out of existence by a spilt coffee or sudden rain.

    Annoyingly, the cybook doesn’t offer the ability to annotate; even a stylus that offered hand-written annotations in the margins would help. At least the Kindle has that.

    But I do like the idea of not being tied to Amazon, which Kindle forces you to be.

    But Mrs BetterComms, in her grounded, practical way, would argue, “What is the point in spending $500 on a gadget when a paperback costs around one twentieth of the price? If ‘they’ want us to go green to save the planet then ‘they’ can supply you one for free.”

    And I have to agree with her; whilst the greeny credentials of ebook readers are wonderful (no more chopped trees), the cost of being an early adopter is too high until some cheaper distribution method (like we have with mobile phone plans and free phones) becomes available to the masses.

  • http://leehopkins.net Lee Hopkins

    A bit more research and it looks like the only real alternative in Oz in the cybook. I’ve played with one, but like Yusuf, I have real issues paying $500 for something that only comes in black and white and could be wiped out of existence by a spilt coffee or sudden rain.

    Annoyingly, the cybook doesn’t offer the ability to annotate; even a stylus that offered hand-written annotations in the margins would help. At least the Kindle has that.

    But I do like the idea of not being tied to Amazon, which Kindle forces you to be.

    But Mrs BetterComms, in her grounded, practical way, would argue, “What is the point in spending $500 on a gadget when a paperback costs around one twentieth of the price? If ‘they’ want us to go green to save the planet then ‘they’ can supply you one for free.”

    And I have to agree with her; whilst the greeny credentials of ebook readers are wonderful (no more chopped trees), the cost of being an early adopter is too high until some cheaper distribution method (like we have with mobile phone plans and free phones) becomes available to the masses.

  • Pingback: On upgrading one’s personal technology, whether one wants to or not

  • http://leehopkins.net/ Lee Hopkins

    Oh, and I know there’s the iLiad book reader in Oz, courtesy of Dymocks. I’ve played with one (Dymocks are a client of mine). But I just can’t come at paying $900 for a device that admittedly DOES meet all of my requirements (except for the outrageous price).

    If any PR company wants to send me one for review with no return…

  • http://leehopkins.net Lee Hopkins

    Oh, and I know there’s the iLiad book reader in Oz, courtesy of Dymocks. I’ve played with one (Dymocks are a client of mine). But I just can’t come at paying $900 for a device that admittedly DOES meet all of my requirements (except for the outrageous price).

    If any PR company wants to send me one for review with no return…

  • http://www.justin.tv/badtv2 Ari

    I have to say I find Jaffe’s points pretty obvious. Not much new there.

  • http://www.justin.tv/badtv2 Ari

    I have to say I find Jaffe’s points pretty obvious. Not much new there.

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