Social Media: the new business communication landscape

by Lee Hopkins on May 15, 2009 · 2 comments

in blogging,marketing,podcasting,pr,reviews,second life & 3d virtual worlds,tools,video

the cover of my new report, Social Media: the new business communication landscape. Click on the image to visit the publisher and find out more It is, you know… we are now operating in a new business communication landscape that eats dinosaurs for breakfast.

I’ve just finished writing a report into the business use of Social Media for Ark Group.

In the report I look at the key features of and how business communicators can position themselves and their companies to best navigate the new landscape; yes, there is a map and others have safely traversed the landscape before you!

Scoot over to my report and if you are early enough you will be able to take advantage of the pre-launch deal Ark Group have going: pick up my report AND the also-excellent report on Social Media by fellow compatriot and top bloke Ross Monaghan of Deakin University for a bargain price!

The message for business communicators is simple:

Hundreds of millions of people throughout the world have made the switch to ‘Social Media’, also known as ‘Web2.0’. They are participating in global and local conversations about anything and everything.

They are your customers, employees, shareholders — indeed, everyone. If your organisation is not committed to engaging with the world through this powerful new medium you are going to get left behind as the old communication tools lose their relevance and effectiveness. If your means of communication is out-of-date, so is your organisation.

So stop making excuses. Embracing social media is easy and it is liberating. You have nothing to lose but boredom.

Here’s the table of contents:

Chapter 1: The birth of social media
Chapter 2: The virtual world
Chapter 3: Social marketing
Chapter 4: Social media strategy
Chapter 5: The three social media tools and the seven social networking sites you need to know about
Chapter 6: Everything old is new again
Appendix: Recommended resources and glossary

All in all, 126 pages of wisdom, insight and invaluable time-and tears-saving tips, tricks and tools.

Check it out — you’d be made to go anywhere else.


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