Just how big IS Facebook? Actually, it's the fourth largest country in the world. Which country do you suppose has the largest percentage of its population on Facebook? Hint: It’s not the United States. Stunning stuff! (tags: facebook socialmedia) Tweet
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I saw this writing on one of the blacked out windows of a prominent Adelaide auctioneer and had to laugh. I’ve tried selling my stepkids on eBay but there are apparently laws against it… Tweet
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Today’s excitement-packed video confirms my need to incorporate a ‘mad professor’ look to my outfit
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Here’s seven common time wasters that he says writers (and I say everybody) should avoid. 1. Excessive blogging
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A Chronology of Brands that Got Punk’d by Social Media « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant. (tags: [...]
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This may make some squeamish, but one NZ academic is using Second Life as a way of teaching midwifery; a tip of the Akubra to NWN for the heads-up.
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I’m looking for a smokin’ hot online marketer to JV with. If you’re interested drop me a line… Lee@LeeHopkins.com
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I love my blublocker sunglasses, really I do; they make driving in the hills and on the freeways an absolute joy. But when I drive in the cities I have to put them aside and don my trusty raybans. Why? Because I’m red and green colour-blind, that’s why! The blocked-out blue makes it harder sometimes [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
