I agree with you — it is one video too many in a stream of copycats of the ‘shift’ video (using the same soundtrack is just pure laziness] BUT it *does*, I argue, make a point for those enterprises still yet to dip their toes in the conversation pool that time is rapidly running out for them if they wish to remain relevant with their customers and other stakeholders.

Besides, not many people can afford a Tufte book, even if they are one of the fortunate few to have heard of him (and I hadn’t until @allanjenkins clued me in).

Despite its extreme copycat nature, it STILL presents compelling numbers, no matter if they be big or small. Western humans are a weird species: they believe that personal testimonies are more than likely sponsored or otherwise tainted, but believe absolutely in the sanctity and virginal nature of numbers. As Paul Simon sang on his wonderful album ‘Hearts and Bones’, “numbers are serious.”

Of course, you and I and every other thinking person knows how malleable numbers are; even physicists are loathe to trust unreservedly in them.

Stephen: I totally agree with you and your excellent post. I too totally subscribe to Clay’s view that the technology only becomes interesting once it becomes ubiquitous. Tis funny, but for the last month I have been itching to write a post along the lines of ‘social media sucks’, or ‘social media is dead – you can all go back to work now’, with the underlying thought above that you, me and Clay share — that soc med is here to stay, is now a permanent part of the landscape and so we should stop focusing on it (the shiny new bauble syndrome) and get back to work, using soc med as a natural extension of our communication channels.

But I figured that if I wrote such a post, not many people would take the time to read past the controversial [?linkbaiting?] headline to the core of my diatribe. I worried it may scare the horses and the servants the newcomers and the potential clients.

You have encouraged me to write it anyway. Thanks

I agree with you — it is one video too many in a stream of copycats of the ‘shift’ video (using the same soundtrack is just pure laziness] BUT it *does*, I argue, make a point for those enterprises still yet to dip their toes in the conversation pool that time is rapidly running out for them if they wish to remain relevant with their customers and other stakeholders.

Besides, not many people can afford a Tufte book, even if they are one of the fortunate few to have heard of him (and I hadn’t until @allanjenkins clued me in).

Despite its extreme copycat nature, it STILL presents compelling numbers, no matter if they be big or small. Western humans are a weird species: they believe that personal testimonies are more than likely sponsored or otherwise tainted, but believe absolutely in the sanctity and virginal nature of numbers. As Paul Simon sang on his wonderful album ‘Hearts and Bones’, “numbers are serious.”

Of course, you and I and every other thinking person knows how malleable numbers are; even physicists are loathe to trust unreservedly in them.

Stephen: I totally agree with you and your excellent post. I too totally subscribe to Clay’s view that the technology only becomes interesting once it becomes ubiquitous. Tis funny, but for the last month I have been itching to write a post along the lines of ‘social media sucks’, or ‘social media is dead – you can all go back to work now’, with the underlying thought above that you, me and Clay share — that soc med is here to stay, is now a permanent part of the landscape and so we should stop focusing on it (the shiny new bauble syndrome) and get back to work, using soc med as a natural extension of our communication channels.

But I figured that if I wrote such a post, not many people would take the time to read past the controversial [?linkbaiting?] headline to the core of my diatribe. I worried it may scare the horses and the servants the newcomers and the potential clients.

You have encouraged me to write it anyway. Thanks

I agree with you — it is one video too many in a stream of copycats of the ‘shift’ video (using the same soundtrack is just pure laziness] BUT it *does*, I argue, make a point for those enterprises still yet to dip their toes in the conversation pool that time is rapidly running out for them if they wish to remain relevant with their customers and other stakeholders.

Besides, not many people can afford a Tufte book, even if they are one of the fortunate few to have heard of him (and I hadn’t until @allanjenkins clued me in).

Despite its extreme copycat nature, it STILL presents compelling numbers, no matter if they be big or small. Western humans are a weird species: they believe that personal testimonies are more than likely sponsored or otherwise tainted, but believe absolutely in the sanctity and virginal nature of numbers. As Paul Simon sang on his wonderful album ‘Hearts and Bones’, “numbers are serious.”

Of course, you and I and every other thinking person knows how malleable numbers are; even physicists are loathe to trust unreservedly in them.

Stephen: I totally agree with you and your excellent post. I too totally subscribe to Clay’s view that the technology only becomes interesting once it becomes ubiquitous. Tis funny, but for the last month I have been itching to write a post along the lines of ‘social media sucks’, or ‘social media is dead – you can all go back to work now’, with the underlying thought above that you, me and Clay share — that soc med is here to stay, is now a permanent part of the landscape and so we should stop focusing on it (the shiny new bauble syndrome) and get back to work, using soc med as a natural extension of our communication channels.

But I figured that if I wrote such a post, not many people would take the time to read past the controversial [?linkbaiting?] headline to the core of my diatribe. I worried it may scare the horses and the servants the newcomers and the potential clients.

You have encouraged me to write it anyway. Thanks