Jim Stewart is a SEO (search engine optimisation) guru from Melbourne, Australia, and regularly pops out videos about the topic full of insight and wisdom. He’s a ‘good egg’, in my books.
Jim’s video of his phone interview with the NAB after their spam fiasco is regular viewing in my seminars, when we get to the section about the audiences now having the power to bite ‘corporates’ on the backside if they don’t follow the cultural rules of the social media space.
As an aside, Jim himself comes under some stick during these sessions because it looks like he is secretly recording the conversation without the NAB’s spokesperson knowing it, at least until they go ‘off air and off the record’. Some delegates even argue robustly that the messages may well have been of value to the punters. But all agree that the manner in which they were delivered (‘anonymous’ and therefore untrustworthy, completely un-transparent, totally off-topic to the post above them) were “no no”s.
I’ll pop the video at the bottom of this post so you can make up your own mind, plus some screen grabs from my own workshops that accompany Jim’s video.
But all of that is not why I am posting about him today!
Only a few seconds ago Jim sent through his weekly email list to his fans (of which I am a vocal one) with the following:
I was in Wye River last week talking to a group of Tourism marketers. They were scratching their heads as to what they could put on YouTube.
Sometimes you can get so close to something that you don’t realise there may be a lot of people out there who are interested in what you have to say.
If you are in a glorious part of the world FILM IT! Upload it and tell the world. It gives you authority over that topic. I nearly didn’t start doing a show about SEO because all the info was freely available online! duh!
Just because you may not find it that important, doesn’t mean there are not plenty of people out there who will. By being the one who does video you are assumed to be the expert in your field.
Incredibly timely information from @Jimboot. Just because YOU think it’s dull and boring doesn’t mean others will too. As I stress over and over again in my workshops, any podcasts and videos of even the most (to you) mundane things are pure gold to your fans. So take them behind the scenes, let them see for themselves your working conditions and environment, let them experience the sights and sounds that greet you every day.
Trust me, they will feel ‘closer’ and love you even more in return!
Here’s Jim’s video this week:
As promised, here’s Jim’s controversial ‘NAB’ video, plus the slides I show before and after it in my workshop:
