Okay, I have been mulling this one over for a while and I still don’t have an answer.
I know what *should* happen to be the best outcome for the purists amongst us, but I also know that business exigencies have a way of overcoming purist arguments with what can sometimes be called ‘business reality’. So here goes my question to you all:
A small-medium sized business has approached their PR agency to look after their social networking/social media activities for them. They are a small enough business that they don’t have anyone spare that can be pulled off ‘production’ in order to do all that blogging, tweeting, youtube stuff, but they are large enough that they can at least afford to pay the same people who design their business cards, marketing brochures, website, etc., to do it (or at least some of it) for them.
Question to you all:
What are the processes, disclaimers, etc., that the PR agency must go through in order to be ‘kosher’ in this 2.0 world? If they have a fairly good insight into their client’s business, can they therefore speak with some authority and authenticity on their behalf?
Over to you…
While writing this, I was listening to "Down Down" by Status Quo