Microsoft Word Help FAQ. How to create a glossary in Microsoft Word FANTASTIC site full of tips and ideas on how to get word working 'for' you, not 'against' you in your working life. (tags: word microsoft office tutorials book howto software glossary tips+tricks) Tweet
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I haven’t done anything (of note) on my research for over a year; I figure it high time I got down to business
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Teens Adopting Twitter | Brian Solis – PR 2.0 Great post from Brian on how Twitter is suddenly cool to teens, courtesy of Ashton Kucher and others (tags: twitter statistics demographics youth stats socialmedia teenager) Tweet
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We should not be trying to COMPETE with the Microsofts, Alcatel-Lucents, IBMs, Avayas and Ciscos of this world
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And while you’re at it, Microsoft, a copy of BusUltimate for Australia’s Adelaide Hills-based communicator?
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All I want is ONE password tool that syncs via the cloud with every other computer I have PLUS a usb stick
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This is the sort of camcorder you take to barbeques and picnics, where you want to catch the spontaneous moments
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Sharpie® Uncapped Trad 1.0 site with 2.0 elements – again, a great way of generating community involvement with a product (tags: inspiration socialmedia art social community socialnetworking corporate online) Sharpie Markers Official Blog A superb blog (with a fab twitter account as well – @sharpiesusan) that shows you how to do product social media correctly. [...]
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Courtesy of the suave, sophisticated and debonair (and almost 30 but don’t tell him I told you) Lukas Picton at Text100, I had the opportunity to catch some time with the very busy Simon Crisp at IBM (you can find out more about Simon at the bottom of this post). Simon is part of a [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
